Hailey Madej Email & Phone Number

Enhances client branding efforts with logos, marketing materials, cohesive brand packaging and quality web design. Drives client exposure through web content, promotional campaigns and marketing communications. Organizes and maintains file structure, imagery and multimedia assets. Works closely with clients and creates creative briefs, presentations and quality final deliverables. Maintains strong client relationships through consistency and dedication.• Produces new ideas for company branding, promotional campaigns and marketing communications.• Maintains backups of work completed for client use.• Achieves project targets with high-quality design work.• Produces quality graphics and layouts for illustrations, logos and websites.• Establishes design goals and sets strategies to meet targets.

Palm City, Florida, United States

Web DesignerEquisolve, Palm City, FL (Remote) • October 2021 - April 2023Utilized Figma to produce upwards of twenty websites per month. Leveraged client brand standards to create detailed style guides. Worked closely with content and development teams to achieve goals within tight deadlines. Organized and ran internal preparation meetings and client presentations. Closely adhered to WCAG 2.0 accessibility standards and helped develop new Accessibility as a Service product.• Prepared UX and mobile wire frames and high-fidelity mockups for developers and project managers.• Attracted users to websites with professional, user-friendly designs and clean code for high-performance operation.• Achieved WCAG 2.0 web accessibility standards defined by the Americans with Disabilities Act.• Coordinated concepts, libraries and style guides for the development team.• Researched latest website applications to keep up with trends andtechnologies.• Achieved development milestones and scheduled targets.• Developed design strategies that conformed to existing corporate branding andweb standards.

Portland, Oregon, United States

Worked closely with a broad range of clients in order to redesign and optimize e-commerce websites based on in-depth client critiques. Developed logos and branding for clients when necessary. Organized and ran weekly meetings to discuss projects and goals internally and with clients. Created and maintained internal template and asset library within Figma.• Enhanced projects with development of reusable templates.• Attended customer requests and specifications and made suggestions toappropriately fulfill needs.• Improved usability and appearance of ecommerce and other site features.• Optimized designs for mobile devices and social media integration.• Detected problems provided by client’s feedback and implemented solutions.• Achieved development milestones and scheduled targets.

Milwaukee, Wisconsin, United States

Developed company branding and label designs for beverages sold throughout Wisconsin, complying with legal alcoholic beverage packaging standards. Integrated Dead Bird’s brand into surrounding communities by collaborating projects with local companies and artists. Led creation and delivery of design solutions and documentation to support marketing campaigns and product launches. Launched campaigns to benefit charity efforts and draw a variety of customers. Delivered team objectives, leveraging expertise in typography, iconography, color theory, and digital design.• Resolved design issues proactively, working closely with the creative team to develop and implement solutions.• Oversaw art layouts, specifying style, type size and graphics to meet project specifications and legal packaging requirements.• Managed layout approval process, presenting designs and incorporating feedback to improve final products.• Communicated creative strategy and notes through both in-person and remote team meetings.• Created custom illustrations and packaging graphic elements.• Upheld strict quality standards by reviewing and approving materials andproofs.