Hailey Pink work email
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Hailey Pink personal email
In the business of understanding the stories data has to tell and consumer mindsets to deliver the best possible customer journey
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Fiat GrowthUnited States
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Head Of GrowthPactx, Inc Aug 2022 - PresentHelping small business unlock fast scale growth through digital media, CRO, and retention marketing. -
Director Of GrowthAlleyoop Apr 2021 - Aug 2022West Hollywood, California, UsEmpowering and liberating women from their complicated beauty routines so that they can still look good while they get back to what matters most. Take care, not time! -
Director Of Acquisition MarketingDolls Kill Apr 2020 - Apr 2021San Francisco, Ca, Us -
Director Of Acquisition MarketingStance Socks Apr 2019 - Apr 2020San Clemente, California, UsLed our marketing strategy across all paid media channels including; Facebook and Instagram, Google Search, YouTube, Display, Podcasts, and Affiliates/ leading teams to execute. Responsible for building acquisition testing strategies for the growth of new customers online and retail locations. -
Performance Marketing ManagerStance Socks Jul 2017 - Apr 2019San Clemente, California, UsResponsible for continuous A/B testing across multiple acquisition platforms, including AI Chatbot, which resulted in a 42% increase in conversion rate and a 7% decrease in CPA. This allowed me to successfully grow budgets by 25% YOY while maintaining acquisition ROAS of $2.75 last click. Developed attribution tests to show the incrementally of paid media channels and how last click is under reporting conversions
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Paid Social ManagerMeundies Aug 2016 - Jul 2017Culver City, California, UsWorking with a fun and vibrant team in order to help consumers upgrade their underwear drawer! My role is focused around strategy and finding new customers to get to know MeUndies as a brand. My channels of focus are Facebook , Google, Pinterest, and growing. Each of these present a unique challenge and a different user, so finding how they co-exist excites me. -
Senior Marketing AnalystPayoff Sep 2014 - Aug 2016Managed Facebook as an in-house acquisition channel (Facebook acquisition made up 31.8% of overall marketing acquisition), where I built audience segmentation models to selectively target desired markets in social ad campaigns. Leveraged several analytics platforms to solidify hypotheses and optimize campaigns along with building performance reports for affiliate channels and paid media accounts to monitor for any unusual trends. Led cross-functional teams to create conversion-yielding ad campaigns and drive brand awareness.
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Marketing InternPayoff May 2014 - Sep 2014Performed extensive market research of the personal loan space to help build a 200 Keyword, 15 adset AdWords account from scratch for search engine marketing campaigns. As well as assisted with the development of customer personas with the user research and data science teams by testing out new hypothesis through the use of performance marketing channels.
Hailey Pink Skills
Hailey Pink Education Details
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California State University, FullertonGeneral -
El Dorado High SchoolHigh School Diploma
Frequently Asked Questions about Hailey Pink
What company does Hailey Pink work for?
Hailey Pink works for Fiat Growth
What is Hailey Pink's role at the current company?
Hailey Pink's current role is Growth Marketer | Paid Media.
What is Hailey Pink's email address?
Hailey Pink's email address is pi****@****nce.com
What schools did Hailey Pink attend?
Hailey Pink attended California State University, Fullerton, El Dorado High School.
What skills is Hailey Pink known for?
Hailey Pink has skills like Microsoft Office, Sales, Social Media Marketing, Microsoft Excel, Powerpoint, Customer Service, Online Marketing, Microsoft Word, Time Management, Team Leadership, Facebook, Market Research.
Who are Hailey Pink's colleagues?
Hailey Pink's colleagues are Samantha Donohue, Min K., Shannon Flood, Celestino Dragonetti, Todd Dack, Oscar Heredia, Alix Little.
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