- Led the vision, strategy, and roadmap development for a portfolio of enterprise data products to bring them into alignment with user needs, allowing for faster realization of strategic objectives- Managed products and stakeholders in various stages of the product lifecycle, simultaneously launching, enhancing, and retiring datasets - Presented monthly to C-level executives on customer data initiatives and facilitated effective conversations on the organization's data needs- Coordinated with upstream and downstream dependencies to proactively mitigate quality issues, coordinate on requirements, and strategize data improvements- Supported and drove enterprise user adoption by standardizing documentation and establishing clear support processes- Assisted defining enterprise KPIs, concepts, and product requirements for Customer data- Coordinated product and feature releases and communicated product strategy across multiple teams

- Launched and managed marketing performance dashboard and underlying data supporting a 500+ global marketing organization- Collaborated with engineering team to improve efficiency, leading to significant monthly product releases against product roadmap- Rolled out new features to users and facilitated their adoption with the enablement team- Implemented production checklist to ensure consistent, highly quality output for all production dashboards across the operations team- Created training content and led use-case based trainings for users- Overhauled and consolidated existing reporting, reducing excess visuals in one dashboard by 86%

- Assisted with developing overall analytics strategy for Marketing Performance Management in collaboration with leadership and cross-functional marketing operations teams- Formulated persona and KPI frameworks to guide use cases and requirements - Designed and supported marketing performance reporting and marketing KPIs to measure success of integrated marketing campaigns- Worked with engineering team to understand mechanics of various supported attribution models and acted as SME to end users - Directed team of vendors assisting with Power BI report development while managing against program deadlines

- Analyzed internal/external user behavior, industry trends, and product usage data to identify opportunities for go-to-market teams to engage with customers- Supported executive decisions and strategic planning by translating results of qualitative and quantitative analyses by into clear recommendations on market opportunity, business performance, and product improvement opportunities- Evaluated external vendor data and established standardized process for data delivery. Ensured full utilization of investment by developing deep account insights to show potential applications to internal stakeholders

Market Intelligence: market research, industry profiling, sweet spot analysis, go to market recommendations, addressable market analytics, audience analysis

-Identified $1M+ unrealized revenue through auditing 100,000+ accounts using database scripting languages-Built MS Access and Excel applications to streamline project-specific processes and improve efficiency-Prepared and delivered data-driven client deliverables to C-level executives regarding revenue cycle solutions and recovery-Compiled monthly internal financial reports detailing project status and forecasting potential

-Researched and analyzed market landscapes for policy messaging and outlets-Developed tailored outreach lists to engage key actors -Compiled news clips for clients for daily circulation to monitor media coverage-Contributed to campaign message planning and strategy development

-Promoted brand on Bay Area college campuses by acting as an accessible resource to student participants-Utilized Facebook, Instagram, and Twitter to publicize the Nike Women’s College Program to university women-Collaborated state-wide with other brand ambassadors to achieve an overall registration target of 10k students

-Managed inventory database and physical stock; made replenishment orders and supervised restocking -Interpreted sales data and strategically placed products based on numeric evaluation and trend observation-Temporarily worked in the cash room assembling cash bags and examining bags for theft; accounting data entry-Started as Cashier performing sales with cash register, providing customer service and store upkeep