Hailey Smith Email & Phone Number

Baltimore, MD, US

New York, US

• Reports directly to Chief Product Officer; manages team of six individual contributors and managers, as well as three contractors
• Built, scaled, and leads marketing department supporting every facet of Skift, the source for travel industry news with 1M+ monthly unique page views. The editorial-first brand consists of 8 websites, 15 free.
• Implement multichannel lifecycle tactics to develop, retain and engage audience via organic and paid social, email, public relations, house ads, event activations, A/B testing, SEO, LinkedIn Lives, media partnerships.
• Responsible for $4M+ attributed revenue annually
• Sets and manages $250K+ annual marketing budget, with 384% average ROI
• Serves as Hubspot product owner

New York, US

• Oversee full marketing programs for all media verticals: Four specialized subscriptions, 10+ annual events (online and in-person), audience development and customer journey with multichannel tactics including organic.
• Built, scaled, and now leads team of six: Acquisition Marketing Manager, Audience Development Consultant, Event Marketing Specialist, Event Marketing Manager, Retention Marketing Manager, Social Media Coordinator
• Reports directly to Chief Product Officer & Co-Founder

Baltimore, Maryland, US

Wrote short and long-form copy for clients in healthcare, law, and real estate industries. Optimized for SEO, met with stakeholders, collaborated with art director on creative assets, and consulted on email campaign setup.

Baltimore, Maryland, US

• Built retention marketing program from the ground up. In the first six months on the job, singlehandedly generated $3.5M in emailed campaign revenue – a 87.66% annualized increase from the previous year
• Analyzed health of 29 files, totaling over 575,000 subscribers, and implemented multi-channel retention campaigns accordingly, with goal of monetizing current subscriber base, increasing Lifetime Value (LTV) and.
• Partnered with direct mail team on mailed renewal effort creation and strategy, thus yielding 1.8K orders for $1.65M
• Oversaw associate marketer, as well as four junior copywriters

• Implemented multi-channel retention marketing campaigns for 36 publications to monetize current base of 20K subscribers
• Produced email marketing materials from start to finish. In the first three months of 2020, these efforts yielded ~$2M
• Crafted strategically targeted website marketing efforts using Lytics to enhance revenue streams
• Led $100,000 direct mail external acquisition campaign
• Gathered and analyzed campaign data to better understand customer base and improve future marketing programs
• Mentored two marketing associates, as well as three junior copywriters

• Wrote B2C email campaign which generated over $80,000 in revenue over three days – after just three weeks on the job
• Executed direct mail campaigns by developing new initiatives, working with designers, and streamlining the communication process between the publisher and print buyer. In doing so, boosted overall print revenue by.
• Managed internal WordPress page and renewals schedule to foster collaboration between teams
• Increased team revenue by 8.16% between 2018 and 2019 (approximately $9.3M to $10.2M)
• Utilized Message Central, an internal marketing application, to create digital mailing targets in SQL
• Coordinated efforts across multiple levels that included associate publishers, product managers, eCommerce team, copywriters and franchise leaders to ensure content deadlines were met

Columbia, MD, US

• Created/implemented marketing plans to develop online presence and foster stronger client relations
• Revitalized branding by designing graphics with Adobe Creative Suite and Canva
• Managed various social media platforms via Hootsuite, as well as designed graphic and written content
• Developed a networking database utilizing Contactually software
• Designed and wrote monthly newsletter to reach clients on a regular basis

Gaithersburg, MD, US

• Exercised exceptional customer service skills to positively interact with both clientele and team members
• Managed high-pressure situations with flexibility and advanced prioritization skills

Columbia, US

• Led and oversaw student public relations team of 5
• Served as client liaison and addressed problems, questions and concerns in a timely manner
• Planned and implemented PR research and strategies for campaign to increase park attendance for college students and young professionals ages 18-25

Columbia, SC, US

• Certified through the College Reading and Learning Association International Training
• Facilitated one-on-one meetings with students to develop academic success strategies
• Managed office operations including front desk duties, email/phone communications and outreach
• Conducted over 100 consultations; 100% of respondents felt I was knowledgeable and listened to their concerns, 96% felt meeting was helpful, 94% said they learned new skills/strategies, 90% would recommend a success.

Town And Country, Missouri, US

• Responsible for all formal internal/external communications including alumni relations, newsletters, The Arrow magazine submissions and entries for Panhellenic blogs
• Created social media material for recruitment, including posts, cover/profile photos and save-the-date cards
• Designed advertising material and Snapchat geo-filters for sorority house and events – in the first three months, one filter had 74.7 thousand impressions

Columbia, South Carolina, US

• The Carolina Agency is a student-run, full-service public relations and advertising agency, affiliated with PRSSA housed at the University of South Carolina.
• Planned and implemented PR strategies to meet client needs
• Assisted in event management and built community awareness through media relations and graphic design of both digital and print content for the USC Veterans Day Leadership Symposium
• Led team of 12 to develop branding and conduct primary research on local/state politicians for the Riley Mayor Design Fellowship, a statewide initiative returning to South Carolina in 2019
• Designed new website, photographed and edited headshots for 60 lawyers and developed social media posts to further the online presence of the Richland County Public Defenders

• Led student public relations team of three
• Conducted research via Google Forms to better inform campaign ideas
• Planned and implemented PR research and strategies for full social media campaign to launch the startup collegiate apparel company
• Presented campaign findings to company leaders and USC external marketing department

Cascade, MD, US

• Supervised 24/7 safety of 14 campers ages 6-15 for two months
• Assisted children in adjusting to camp life and being away from home for an extended period of time
• Implemented and led activities to engage campers in daily activities such as swim lessons and group bonding
• Built relationships with people from various international cultures and backgrounds
• Managed high-pressure situations with nimbleness and advanced multi-tasking skills

Sunbury, PA, US

• Exercised exceptional customer service skills to positively interact with customers
• Trained and coached over 20 new employees

Columbus, Ohio, US

• Built strong relationships with residents while resolving complex issues
• Responsible for recruiting and signing on new tenants
• Organized leasing paperwork and managed phone/email correspondence allowing office to run more efficiently

Bachelor Of Arts In Journalism And Mass Communication, Public Relations

Leadership Accelerator