Hailey Tran Email & Phone Number

Vancouver, British Columbia, Canada

Vancouver, British Columbia, Canada

- Work closely with sales, engineering & production teams to oversee a portfolio of about 200 SKUs across 14 product categories.- Lead a team of designers, a copywriter, a web developer, and an agency in the strategic development and execution of new products and marketing campaigns. - Lead the campaign to revamp MP Lighting's brand image, including website rebuild, upgrading visual elements, defining the brand tone of voice, building a strong online presence through SEO (over 200 keywords), social media & email marketing, and enhancing offline presence via selective trade shows & industry events.- Coordinate with sales and production teams to plan and execute go-to-market campaigns for an average of 4 new products per year. - Responsible for communicating with a global network of sales agents to stay updated with their local markets, provide suitable marketing support, and ensure all stakeholders are informed and engaged in all brand initiatives.

Vancouver, British Columbia, Canada

- Propose and execute digital marketing and SEO plans for clients, improving organic searchresults by increasing the search engine result page from 30+ to top 3 results.- Perform social media and Google Search campaign management for a new brand, whichgenerates 100% new sales and overachieves sales target by 50% in the first month of launch.- Research, set up new businesses for the company and lead the go-to-market plans.- Partner with designer, copywriter, and suppliers to develop brand kits and produce marketingmaterials.- Analyze details about visitors on clients' websites via Google Analytics to makerecommendations on online marketing plans.

British Columbia, Canada

- Design social media plans for multiple clients to meet their marketing targets.- Manage, creating and publishing social content.- Monitor SEO and make recommendation on website optimization.- Perform ongoing social media campaign and Google Search campaign management.- Manage multiple website development projects and liaise with the website developers to ensure the websites meet clients' expectation.

Canada

Canada

Ho Chi Minh City

- Grow the hair care category by 8 - 12% every year despite aggressive competition across countries.- Develop, lead and execute 360 marketing plans for new product launches and existing product portfolio of over 200 skus, which leads to the achievement of 100% sales and market coverage target.- Transform the digital strategy of the brand to target both consumers and B2B clients; convert salon owners into aspiring brand ambassadors and build a strong network with influencers/press. - Coordinate logistics effort to introduce new promotion schemes by bundling key products and gifts with purchase, which increases the demand from salons to carry the L’Oreal Professionnel brand.- Conduct budget planning, prepare and analyze reports on sales performance, ROI of marketing activities, and competitor analysis. - Train 16 experienced sales specialists on new product launch and on trade programs to improve the overall sales target and customer service.

Ho Chi Minh City

- Manage and execute PR activities and events with beauty editors and influencers.- Lead the briefing in and developing of multiple marketing campaigns (social media ad campaign, activation, product launch, events for media/influencers, etc.).- Work with agencies to plan and execute quarterly in-store brand activation and 6 key launch events.- Work with the merchandising team to ensure in-store displays follow the marketing calendar.- Assist the Marketing Manager in developing and executing marketing plans for 28 product categories.- In charge of marketing administrative tasks (i.e. create purchase orders, follow up with demand planner to ensure the stores have enough stock, logistics for promotion/events, etc.)

Ho Chi Minh City

Plan and execute launching campaign of L’Oréal Paris new product category in Vietnam market (i.e. at-home hair color).In charge of sponsoring events.Coordinate with agencies market research, product test, activation and digital activities.

Ho Chi Minh City

Viivue is a boutique web design company located in Ho Chi Minh City. Viivue has an extended office in San Jose, California, USA- Attended client brief and prepared quotation for bidding- Acted as a contact person between clients and the firm’s internal department to ensure the outcomes match with clients’ expectation- Maintained the relationship with existing clients- Clients in charged: Duy Tan Plastics, HR Factory, InfoNam Inc, Saigon Coop, Viitrip and Wildfire

Master Of Business Administration - Mba, Business Administration And Management, General

Activities and Societies: TRU World • Social Media Ambassador Scholarship. • Teaching Assistant - Managerial Accounting. • Master.

Bachelor'S Degree, Business Marketing

Activities and Societies: Finance club And RMIT Students' Right and Welfare • Certificate of appreciation for outstanding performance.