▫️ Developing and implementing effective branding and marketing campaigns to align with business goals and strategies▫️ Preparing PR and corporate communications materials, such as company magazines, eDMs, presentations, videos and any press related work▫️ Managing content development and social media marketing across digital channels to drive B2B sales performance and profits▫️ Planning and overseeing a wide range of CSR programmes and large-scale events not limited to annual dinner and furniture showroom opening ▫️ Working closely with key stakeholders, investor relations firms and media agencies in organizing Annual General Meetings and various campaigns, such as product launches▫️ Writing byline articles, on behalf of Hong Kong Decoration & Engineering Association, which are published by Hong Kong Economic Times biweekly▫️ Handling company visits and monitoring ad-hoc projects

▫️ In a client-facing position and collaborated with government agencies, schools and industry leaders for planning and execution of a series of CSR initiatives, conferences and educational campaigns▫️ Led the production of corporate publications and maintained regular communications with media to uplift the company’s brand image▫️ Oversaw all aspects of event planning and management from fundraising luncheons and appreciation evenings to music concerts and football tournaments▫️ Optimized on-page website content to improve SEO positions for target keywords, and developed effective digital marketing strategies (e.g. Social Media Marketing, Email Marketing, SEM) to increase website traffic▫️ Conducted research and data analysis to find better educational tools that go beyond legislation and policy change in Hong Kong

▫️ Assisted in planning, development and implemented marketing communications strategies to build organization’s profile▫️ Responsible for event coordination, sales and marketing tasks▫️ Pitched to the media, liaised with different strategic parties for organizing and execution of campaigns and youth-led projects▫️ Managed the website and developed engaging content for social media channels▫️ Collected market intelligence, conducted research, and wrote opinion pieces as well as other collateral

▫️ Worked with different stakeholders to organize promotional events and wedding workshops▫️ Interviewed clients and newlyweds for advertorial production▫️ Assisted in video production not limited to planning, shooting and editing▫️ Communicated with the general public on website and social media tools (Facebook handle: @bigcouple.hk)

▫️ Interviewed celebrities, professionals and local citizens to generate media coverage to keep public updated▫️ Conducted research and analysis on current political and social issues

▫️ Carried out interviews with different mayors, well-known people▫️ Wrote and published news stories ▫️ Participated in various large-scale events, such as "𝐒𝐜𝐢𝐞𝐧𝐜𝐞 𝐚𝐧𝐝 𝐓𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐲 𝐃𝐚𝐢𝐥𝐲'𝐬 𝟐𝟕𝐭𝐡 𝐀𝐧𝐧𝐮𝐚𝐥 𝐆𝐞𝐧𝐞𝐫𝐚𝐥 𝐌𝐞𝐞𝐭𝐢𝐧𝐠" with all remarkable local reporters and editors