Hailey Zhang Email & Phone Number

Ann Arbor, Mi, Us

- Led the end-to-end design of FlockX mobile app from concept to launch, a community focused social platform, by collaborating with CEO, PM, developers and business strategists- Facilitated strategic pivots of FlockX's product vision with CEO and PM, leveraging insights from user feedback sessions and benchmarking research, ensuring alignment with company growth objectives- Established a scalable design system for FlockX adopted across business and engineering teams, enhancing design consistency and accelerating feature development cycle- Directed usability testing sessions, communicated research findings through information architecture, user journey maps, and translated insights into actionable design enhancements- Initiated and led design workshops with the product team, fostering a robust design culture within the organization- Pitched FlockX's product vision to community leaders, secured endorsements from local organizations, fostered partnerships, and increased user acquisition in the region

- Own the end-to-end design process for a mobile app that establishes two-sided marketplace for homeowners and handymen; launched in App Store- Collaborate with CEO, product manager and dev team to define problem, explore design directions, and build alignment with features on product strategy- Establish clear branding and tone of voice by creating visually appealing graphics for user acquisition and promotion

Detroit, Michigan, Us

- Redesigned enterprise tool PITCH in Figma using Rocket Design System, optimized workflow for 186 title specialist, and saved 3.7k+ working hours for Title Team and $1.1M in business cost annually- Led 10+ contextual inquiry sessions and uncovered users’ workflow and 4 key user pain points, and leveraged research findings to communicate user pain points and design solutions to 20+ developers and business stakeholders; aligned on product direction- Conducted 2 rounds of usability testing sessions with 10 users and iterated on high-fidelity prototypes based upon feedback, resulting in a 50% increase in user satisfaction- Collaborated with product manager and business partners to re-imagine the eClosing experience for closing agents by creating user journey map, service blueprints and high-fidelity prototypes

Ann Arbor, Michigan, Us

- Conducted user research through interviews, surveys, and usability testing to identify pain points behind limited user engagement for the SaaS software Audit Pro- Proposed new product features, such as product onboarding and module customizations, based on insights from comparative evaluation; assessed product usability through in-depth heuristic evaluation- Proposed 15+ findings and actionable recommendations in written and video format; Presented insights to VP of Operation on a weekly basis

深圳市, 广东省, Cn

- Translated business requirements into design strategies, delivered 5+ features and handed-off to engineers for B2B product PingAn Financial Analysis Platform- Initiated collaboration workshop to discuss user flows and design solutions to facilitate decision making - Collaborated with product managers, system analysts, and business stakeholders to communicate and refine design decisions, reducing it down to an optimal solution that solves the problem and can be released within an urgent timeframe- Optimized design system in Sketch and created onboarding doc to reduce user learning costs and improve usage consistency

Tokyo, Jp

- Participate in Connected Learning Pathway Program (CLP), an intensive program organized by UCSD Design Lab and sponsored by Sony's Human Factors Team - Aims at designing a better experience for making new connections remotely using technology

La Jolla, Ca, Us

- Assist professor to host online weekly office hours to answer questions on course materialsand facilitated in-class activities including brainstorming, critique, and review sessions;- Receive and organize student files and coach 3 out of 9 teams with their class projects, andhelp the professor to revise course curriculum;

La Jolla, Ca, Us

- Designed and shipped a web app with a cross-functional team of 14 that aims to connect 35K students with extracurricular opportunities and peers with similar interests.- Prioritized product requirements and design features with product manager to build an updated version of LaunchIt envisioned in the product roadmap through 2 rounds of iterations.- Conducted user research through in-depth interviews and surveys to understand users’ specific pain points, led usability testing sessions to refine high-fidelity prototypes.

Carlsbad, Ca, Us

- Work in collaboration with Viasat & Professor Michael Meyer- Design a design thinking guidebook for Viasat that will be distributed internally for employees- Create infographics following Viasat's style guidelines

Arcadia, California, Us

- Redesign the interface and layout of website- Create posters for future events- Build wireframes and prototypes for Easyfind app

Master'S Degree, Information Science/Studies (Human-Computer Interaction Track)

Bachelor Of Science - Bs, Cognitive Science

Education record