Haim Cohen Email & Phone Number

Israel

Tel Aviv District, Israel

P&L management.Business set up: IT, product development, sales & marketing, operations & finance. Defining and overseeing go-to-market strategy: sourcing & supply chain, target markets and sales channels - wholesale, retail & D2C e-commerce.

Israel

Source Outdoor, based in Israel, is a global leader in development, manufacturing & licensing of innovative products in sports and outdoors for the local market and 30 export markets. • P&L management, turnover of ILS 60 million, and 150 employees and managers• Driving Source brand footprint across own retail flagship stores, and wholesale distribution. Forming strategic alliances with new licensees and driving Source strategy as bespoke global licensor. • Leading sales growth of 10% per annum.• Forming Global Customer Service capabilities, driving sustainability as brand core value, and promoting the company’s vision towards zero carbon footprint. • Business development through brand innovation, consumer research, entering new categories. • Leading Source brand to winning the title of “The Quintessential Israeli Brand” in FMCG (nationwide survey, Israel 70th Independence Day)

Israel

• Franchiser – Importation, establishment, and introduction of international sports brands to the Israeli market• Generated sales growth of 100% year on year, to hold 20% share of Israel watersports market• Established 3 retail stores + wholesale distribution, and ecommerce: online website, social media, and digital marketing• Financial planning: budgeting, cash flow management, banks, investors etc.

Wiesbaden Area, Germany

Sales management and business development of Dead Sea products across EU markets – relocated to Germany.• Managed sales turnover of ILS 45 million in 13 EU markets, 10 team members, and generated 20% sales growth per annum• Solidified AHAVA distribution network in EU, negotiated and signed distribution agreements in new markets• Developed the brand with international retail (Douglas, Sephora), at Duty Free and Russia

Copenhagen Area, Capital Region, Denmark

Managed Carlsberg licensees in Eastern Europe region, P&L at Carlberg Group global HQ – relocated to Denmark.• Managed turnover of ILS 300 million via royalty collection, improved profit by 9% and sales by 9%• Led a diverse team of multi-cultural mangers at Carlsberg HQ – license management of Group brands in Eastern Europe markets – Russia, Romania, Israel, Albania, Macedonia• Formed and approved markets annual plans: kpi, performance monitoring, product launches, sales initiatives etc.

Tel Aviv

• Managed marketing budget of ILS 15 million, generated 30% increase in market share, and 20% in sales • Formed marketing strategy, annual plans, collaborating with trade marketing, and sales teams• Promoted the brand via ATL, BTL, PR, experiential marketing, digital etc.

Tel Aviv

Represented Swiss corporation Philip Morris vis a vis the local distribution company on regulation, communication, and CSR• Worked with Knesset committees (Economic, Finance) on regulation, while conveying corporate position on fiscal and public health issues• Wrote, drafted, and approved media press releases on regulation and CSR.

Tel Aviv, Israel

• Planned advertising campaigns for agency’s clients on TV, print, outdoor, radio

Ba, Psychology

Mba, Business Administration, Marketing

Certificate, Marketing/Marketing Management