With over two decades of experience in leading and transforming companies across diverse industries, I specialize in driving growth, innovation, and sustainability. My journey spans from shaping iconic global brands in FMCG, sports and outdoor to leading the charge in sales and marketing for lifestyle sectors.Currently, as the acting CEO of a thriving commercial company in Tel Aviv, I oversee the P&L and go-to-market strategies that drive global success. My leadership philosophy is rooted in fostering cross-functional collaboration, building core organizational capabilities, and navigating complex global markets.As CEO of Source, I propelled the company to new heights by increasing market share, championing sustainability, and establishing the brand as a household name. Whether it's managing multimillion-dollar budgets, launching innovative products, or negotiating strategic partnerships, I am passionate about delivering measurable impact.My tenure at Carlsberg Group allowed me to manage and grow the Group's brand portfolio across Eastern Europe, leading a diverse team and achieving a significant increase in profit and sales. This experience taught me the value of resilience, adaptability, and the thrill of navigating uncharted territories—qualities I also embrace when kitesurfing on a windy day or tackling a challenging mountain bike trail.My academic foundation in psychology and business administration, combined with hands-on experience across Europe, Israel, and beyond, equips me with a unique perspective on consumer behavior and market dynamics. I am driven by a commitment to excellence, and I thrive on leading teams to exceed their potential and achieve ambitious goals.