Erin H.

Erin H. Email and Phone Number

Lead Digital Strategist @ The Studio by Navigate
Des Moines, IA, US
Erin H.'s Location
Des Moines Metropolitan Area, United States
Erin H.'s Contact Details
About Erin H.

I specialize in creating digital marketing solutions that seamlessly align with my clients' overarching business objectives. My approach ensures that every digital interaction is considerate of the larger picture, resulting in a comprehensive, integrated marketing plan that connects each tactic-level deliverable to real, measurable business results. My experience spans a wide spectrum, from Fortune 500 companies to nimble startups in both the for-profit and not-for-profit space. This diverse background has sharpened my knack for tailoring strategies to meet each client's distinct needs and objectives.Outside of work, I enjoy finding creative ways to use my talents for non-profit organizations and causes.

Erin H.'s Current Company Details
The Studio by Navigate

The Studio By Navigate

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Lead Digital Strategist
Des Moines, IA, US
Website:
theassociationstudio.com
Employees:
2
Erin H. Work Experience Details
  • The Studio By Navigate
    Lead Digital Strategist
    The Studio By Navigate
    Des Moines, Ia, Us
    View
  • Modern Moxie
    Digital Marketing Strategist
    Modern Moxie Jan 2020 - Present
    Des Moines, Iowa, United States
    Help clients get more from their marketing efforts by:-Defining clearer connections between business + brand + marketing + customer-Conducting brand workshops to surface brand value, proposition, goals and identity-Designing marketing strategies and tactics that are on brand, in budget and delivered on time -Identifying opportunities for marketing process efficiencies, data analysis, and tactic(s) optimization
    View
  • Pella Corporation
    Social Media Strategist
    Pella Corporation Jun 2022 - Aug 2022
    Johnston, Iowa, United States
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  • Pella Corporation
    Digital Marketing Specialist, Sr.
    Pella Corporation Sep 2021 - Jun 2022
    Johnston, Iowa, United States
    -Responsible for driving awareness, loyalty, advocacy, and lead generation through digital tactics-Test for optimization and targeting for digital marketing initiatives through AB and multivariate testing, target marketing, behavioral targeting, contextual targeting and recommendations marketing-Identify critical conversion points and drop off points and optimize user funnels
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  • Dig
    Integrated Marketing Director
    Dig Mar 2019 - Jan 2020
    Indianapolis, Indiana, United States
    - Help clients develop integrated marketing campaigns that deliver bottom-line results- Craft innovative marketing strategies that are considerate of the buyer's journey- Lead team responsible for delivering tactical executions of integrated marketing plans- Act as editor-in-chief for content developed to promote dig and clients*Note: I worked remotely from Indianapolis, IN after my husband was transferred from Grand Rapids, MI.
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  • Spectrum Health
    Marketing Lead Operations Specialist
    Spectrum Health Nov 2018 - Mar 2019
    Grand Rapids, Michigan
    - Responsible for developing integrated marketing strategies for system-wide campaigns- Manage campaigns from strategy to execution and optimization on time and in budget- Asked to assist in special assignments to improve system processes for increased efficiency
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  • Midamerican Energy Company
    Customer Relations Representative (Corporate Communications)
    Midamerican Energy Company Jan 2018 - Oct 2018
    Des Moines, Iowa
    - Support and promote MidAmerican Energy brand through social media channels and digital communications (e-Newsletters and emails)- Analyze and report on communications strategies to optimize engagement of target audience(s)- Implement project management tool for team to increase team efficiency
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  • Catch Des Moines
    Director Of Marketing
    Catch Des Moines May 2016 - Jan 2018
    Des Moines, Iowa
    - Manage day-to-day operations of strategic marketing initiatives, campaigns,communications and projects (digital and traditional)- Manage daily operations of Marketing Team and direct reports- Assist Vice President with the development and implementation of annual marketing plan and budget, which includes strategies for branding, advertising, e-commerce initiatives, website/mobile development, public relations, media relations, publications, social media, special events and program design- Manage all aspects of co-op advertising program – program design, integrated media plan, prospecting, selling, fulfillment and relationship management
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  • Principal Financial Group
    Marketing Consultant - Specialty Benefits Division
    Principal Financial Group Jun 2015 - May 2016
    Des Moines, Iowa Area
    - Lead, facilitate and execute individual disability insurance product marketing campaigns- Design and develop digital marketing content strategy for producer and consumer use- Collaborate with distribution partners to set marketing strategy and execution of promotions
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  • Wells Fargo
    Senior Digital Marketing Consultant - Retail Credit Card
    Wells Fargo Oct 2014 - Jun 2015
    Des Moines, Iowa Area
    - Responsible for consultation, development and execution of multiple digital media strategies- Execute email and website campaigns to drive awareness, acquisition and loyalty for Credit Card Program- Analyze data and provides recommendations for the development of new digital strategies
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  • Businessolver
    Digital Strategist
    Businessolver Dec 2013 - Oct 2014
    West Des Moines, Iowa
    - Manage company digital strategy, including social media accounts, blog, e-Newsletters and marketing automation implementation- Write and edit content for company press releases, social media, blog, e-Newsletters, and automated e-mail campaigns- Responsible for analyzing and interpreting digital data to optimize customer experience- Manage creative agency relationship - coordinating launch of new website, implementing a marketing automation tool, creating strategic marketing themes and developing content / assets as part of execution of strategic marketing themes
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  • Principal Financial Group
    Communications Strategist - Alliance Management Group (Amg) Team
    Principal Financial Group Aug 2013 - Dec 2013
    - Asked to join the AMG team as a Communication Strategist to assist in the development and execution of complex AMG communication plans- Develop best practice processes for monthly firm submissions- Find ways to leverage materials and processes to better support firm efforts
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  • Principal Financial Group
    Communication Strategist - Retirement & Investor Services (Ris) Client-Branded Team
    Principal Financial Group Aug 2012 - Aug 2013
    Des Moines, Iowa Area
    - Assist in the development of complex communication plans- Independently manage and execute award-winning communication campaigns- Support Principal brand image and value proposition through print and electronic messaging
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  • Principal Global Investors
    Global Marketing Specialist
    Principal Global Investors Aug 2011 - Aug 2012
    Des Moines, Ia
    - Create global marketing materials to promote Principal Global Investors and its products - Manage presentation needs on behalf of Principal Real Estate Investors - Coordinate media activities such as podcasts for Principal Real Estate Investors
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  • Pella Corporation
    Product Marketing Specialist
    Pella Corporation Mar 2011 - Aug 2011
    - Understand current market trends and future product trends to provide suggestions for product pricing and positioning strategies- Work with management to determine priority projects based on market trends- Manage product development and launch using competitive analysis to provide pricing recommendation, project scope and product placement within current product portfolio and train field representatives on product features
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  • Pella Corporation
    Retail Associate Marketing Specialist
    Pella Corporation Jul 2009 - Mar 2011
    - Responsible for coordinating and managing processes and relationships with internal and external agencies- Manage branch creative advertisement activities, including creative proofing, tagging accuracy and disclaimer accuracy- Perform other marketing activities, including updating website promotions (using HTML coding), media plans and internal systems to track media effectiveness
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  • Pella Corporation
    Heritage Division Associate Marketing Specialist - Temporary Assignment
    Pella Corporation Apr 2009 - Jul 2009
    - Assist Heritage Division marketing team with new project launches and act as a contact for sales representatives - Simulate amount of savings for new project launches for customers in computer simulation program- Create competitive analysis to better understand Pella position in the marketplace and present information to superiors
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  • Pella Corporation
    Department Manager
    Pella Corporation May 2008 - Apr 2009
    - Manage and develop 28 direct reports - Align labor to meet productivity standards in a dynamic market - Responsible for meeting the needs of internal and external demand
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Erin H. Skills

Product Marketing Team Building Powerpoint Social Media Cross Functional Team Account Management Sales Event Planning Forecasting Process Improvement Advertising Strategic Planning Strategy Sales Management Outlook Microsoft Office Marketing Microsoft Excel Cross Functional Team Leadership Customer Service Social Media Marketing Email Marketing Project Management Marketing Communications Marketing Strategy

Erin H. Education Details

Frequently Asked Questions about Erin H.

What company does Erin H. work for?

Erin H. works for The Studio By Navigate

What is Erin H.'s role at the current company?

Erin H.'s current role is Lead Digital Strategist.

What is Erin H.'s email address?

Erin H.'s email address is eh****@****nes.com

What is Erin H.'s direct phone number?

Erin H.'s direct phone number is +151569*****

What schools did Erin H. attend?

Erin H. attended University Of Florida College Of Journalism And Communications, Wartburg College.

What skills is Erin H. known for?

Erin H. has skills like Product Marketing, Team Building, Powerpoint, Social Media, Cross Functional Team, Account Management, Sales, Event Planning, Forecasting, Process Improvement, Advertising, Strategic Planning.

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