Teaching Curriculum for Undergraduate Programme:BFA in Design Art1. Packaging Design2. Production for Graphic Designers3. Typography II (Editorial design and layout)4. Typography III (Typeface Design and Type Installation display)5. Interdisciplinary Collaborative Core – Information Visualization His appointment and engagement with the university are to teach several modules, i.e., Typography III, Typography II, Production for Graphic Designers, Packaging Design, and Information Visualisation curriculums effectively to the students, meeting their individual needs and abilities, enabling them to be competent professionals.The 13 weeks courses offer students a broad overview of the various modules such as understanding the workflow, material consideration, Type design, Type installation, Type specimen, formal structure, brand identity design, imagery, product positioning, and environmental concerns.Hairul’s tasks include encouraging and familiarising the students with diverse creative methodologies that enable them to develop intensive examinations of disparate mediums and processes as they relate to the manipulation of forms and structure.By understanding various qualities inherent in packaging materials and processes, students were tasked to produce various packaging solutions that deal with shape, form, and volume. Emphasis is placed on developing solutions in relation to the marketing concepts and objectives for varying products.In addition, Hairul is also required to address effective techniques of consumer and marketing research. Issues of environment and sustainability will be briefly highlighted.

After 8 years of developing Pencil, Hairul went on to progress independently with a new partnership at B.RU Collective, a boutique design studio, focusing on Arts/ Design/ Heritage & Culture.Their work encompasses graphics and identity, advertising and communications, spatial and interiors, products and packaging, exhibitions and installations, web development and digital experiences. Their partners and associates are all practicing designers working collaboratively and independently.B.RU structure is unique. A boutique studio where the owners of the business are the creators of the work and serve as the primary contact for every client. This reflects their belief that great design cannot happen without passion, intelligence and — above all — personal commitment, and is demonstrated by a collective portfolio that spans more than a decade across various industries.

Teaching Curriculum for Undergraduate Programme:BA(Hons) Design Communication1. Design Studio – Level 1 2. Design Production – Level 1His key role with LASALLE is to aid and facilitate two core modules of the BA (Hons) Design Communication programme. The programme fosters the concept of “the designer as the reflective practitioner” and encourages learning through an intellectual and creative process.The Design Thinking and Studio Practice require him to facilitate weekly workshops, critiques, and exercises, during which the undergraduates were introduced to a variety of visualisation skills covering both traditional and digital methodologies.The key objective of his deliverables is to ensure that the learners were introduced to essential visual communication skills such as applying the Gestalt Theory as part of the design and layout technique; principles of typography; illustration; image-making; printing; and photography.Learners were creatively engaged during the studio practice with intense craft-making, and software applications whilst developing their creative skills throughout this 15 weeks programme.

Lokka Lekkr is a Singapore-based creative team that uncovers and transforms stories into experimental printed accessories. With an eye for fashion-forward detail and durable construction, we work with clients and collaborate with fellow makes to develop brand messaging and create everyday works of art. In the interest of enabling communities everywhere, we also partner with local artisans and homemakers to be part of our development in bringing our stories to life.

Teaching Curriculum for Diploma Programme:1. Corporate Identity DesignTeaching Curriculum for Certificate Programme:1. Corporate Identity DesignTeaching Curriculum for Workshop Programme:1. Corporate Identity DesignBesides teaching the students to create a corporate personality, Hairul focuses on and explores the components of a corporate identity programme that will promote consistency in both discipline and application.Students will learn about the fundamentals of corporate communications, the story, visuals and package, science of symbols, logos and colours, logotype, and semiotics, supporting devices and applications, corporate design mandatories and the corporate identity system and why is it so important - the science behind every corporation’s ‘persona’.

At Pencil, Hairul’s commitment is to create stories that tell themselves.Begun with two idea crafters and a blank slate, Pencil is a Singapore-based design collective that provides solutions in advertising, publishing, corporate identity, and brand development. Their clients come from a range of industries, and they dive into the heart of their business to better understand their needs and execute the best creative that meets them.But being Pencil means they’re not just about engaging collateral, branding strategies and execution; they’re also about remembering that good design is good art. This translates into work that creates emotional impact and fuels connections to people, and the constant generation of commercial or experimental ideas that lie at the core of who they are.Aesthetic, but functional. Expressive, but authentic. Hairul provides the fundamentals that drive every good story and your company’s communication with the world. Be it a logo, a press kit or an annual report, tell him your ideas and he’ll sketch them; give him your direction and he’ll take it further; tell him your words and he’ll craft a story that isn’t great till you say it is.

Teaching career track at ITE is to deliver the curriculum effectively to the students, meeting their individual needs and abilities, to enable them to be competent professionals and responsible citizens, thereby helping realise the desired outcomes of technical education.Key areas of work that I focus on:–Ensure quality learning of students through effective curriculum delivery, innovative and creative teaching andminstructional strategies.–Enhance morale and well-being of students,through academic and personal counseling.–Contribute actively to campus organization and development.–Collaborate and partner with stakeholders to maximize learning objectives of the students.–Engage in continual personal and professional development to maintain professionalism and currency in subject matter.

Publications are designed for a certain clarity and permanency. They need an expert eye to add appropriate thinking to set the tone, expresses the personality and executes the layout for readability of editorial pages. No matter how expensive special finishes and colours were introduced, the readers determine success or failure of the publication.

Eight months with TV12 provides me an upper hand to understand target audience for the above the line medium. Through the understanding on TV ratings and the technology of Media industry, it gives me wider envision to cater design in reaching a very large audience.

The years with Infinite Ideas have given me first hand experience of integrated marketing communication. They have made me specialize in completing event planning, event production and project management which include design, print and conceptualizing services for their clients from the initial brief to the finalized concept and execution of each job. Forte in event makes me understand the core relationship of communication between products and its target audience. Big names such as StarHub, Cambert, Sara Lee and many others have benefited to better inform, provide awareness and reward their target audiences through us.