Category Marketing Manager (Medicine | Wellness | Clinics)
CurrentResponsible for all marketing initiatives related to Medicine and Wellness divisions in Nahdi pharmacies as well as all marketing initiatives in Nahdi Care Clinics.- Developed and launched marketing campaigns that drove a +15% growth in category sales and market share, all while remaining aligned with company goals.- Managed and Led the development and execution of data-driven digital marketing strategies, driving an e-commerce transformation that achieved a +20% increase in online sales and aligned with company strategy.- Increased customer engagement by 30% through targeted marketing campaigns across various channels aligned with specific goals and objectives. - Leveraged data analysis to monitor campaign KPIs and ensure cost-effective customer acquisition.- Conducted market and competitor research to identify customer trends and buying habits. - Spearheaded marketing initiatives that successfully reached target demographics and increased brand recognition.- Leveraged UX design principles to optimize the Nahdi e-commerce website for a more user-friendly experience.- Managed a multi-million riyal marketing budget, overseeing allocation across various marketing channels.
