Hajar L. Email & Phone Number

Dubai, Dubai, United Arab Emirates

Dubai, United Arab Emirates

New York City Metropolitan Area

• Developed competitor tracking analysis and drafted recommendations on improvements• Utilized 3rd party research tools to identify, synthesize, and present digital marketing trends• Evaluated new channels and technologies in order to keep up with latest innovations in digital marketing• Built and presented concise market research reports on various digital marketing and luxury industry trends • Attended Conferences and Seminars on behalf of the global digital team and shared assessment with the team • Translated inputs including market data, customer and executive insights, and broad industry research into actionable programs

Greater New York City Area

• Developed and Implemented Social Media Add Campaigns and managed Social Media Accounts for both Room Turn and sister business KatyQ, an upscale Hair Salon.• Executed email marketing through MailChimp and oversaw results and progress of campaign. • Conducted industry and market research in order to refine targeting strategy and adjust audience. • Reported on performance of Google ads and Facebook ads and advise on ways to redirect marketing efforts.

Greater Los Angeles Area

• Tracked and evaluated competition sharing latest trends in luxury fashion and jewelry sectors to keep team up to date• Managed online inventory and data-entry of more than 200 products (SKUs) on Squarespace for spring collection• Compiled Instagram data evaluating 29K followers’ engagement against 12 KPIs and advising ways to enhance brand relevance amongst consumers and potential customers.

Casablanca Prefecture, Morocco

Public relations and Public affairs • Developed in-depth sectoral and competitive analysis in order to provide strategic recommendations to enhance positioning and market expansion strategies of a Spanish client in the Moroccan B2B landscape.• Drafted press releases, newsletters and articles for clients in 2 different industries.• Translated more than 10 documents from English and Spanish to French.• Collaborated in setting up a round-table discussion established under the aegis of the Moroccan Ministry of Health.• Managed communication of event calendar and specificities and persuaded 40 health care influencers to participate in the event.

Casablanca Prefecture, Morocco

Management Consulting • Developed a marketing plan for a law firm in order to increase its visibility across traditional and social media.• Led an in-depth analysis of industry and company through interviews with 5 managers of different business divisions of firm.• Assisted the IT department in restructuring communication scheme of law firm by transforming its website and digitalizing its customer base.• Improved the internal communication within company through creation of an email disclaimer and email templates to ensure accountability outcomes and consistency across the organization.

Master Of Science - Ms, Marketing

Relevant Coursework: Marketing Management Consumer Behavior Business Analytics Consumer Insights Sales Management: The Art and Science.

Bachelor'S Degree, Business Administration And Management, General

Activities and Societies: IE Fellow: IE ambassador. Marketing Lab: Marketing Trainee.Luxury Strategy Seminar Travel Industry Seminar.

Study Abroad Program, Business Administration And Management, General

Relevant coursework: Global Marketing Integrated Marketing Communication

French Baccalaureate, Science (Specialization In Mathematics)