Elevated the OTK brand across all content, marketing, and front-facing initiatives, contributing to a 280% increase in brand awareness over the last three years, solidifying OTK as a top media and entertainment brand. ● Ensured effective marketing of Chipotle, Progressive, AT&T, GameFuel, Blizzard Activition, Clash of Clans● Built and managed the OTK marketing and creative teams, overseeing hiring, training, workflows, and deadlines, fostering a productive and collaborative environment.● Spearheaded all marketing and branding direction for OTK Media, its shows, events, and subsidiaries like the OTK Expo, OTK VGAs, and Steak & Eggs. Managing a team of creatives and driving successful brand experiences. Play a vital role in creating, branding, and launching OTK’s subsidiary companies: Starforge Systems, MadMushroom, and Mythic Talent. Actively provided strategic advisory services to MadMushroom, Mythic Talent, and Starforge Systems, optimizing their branding & marketing strategies.● Developed and implemented targeted marketing plans, including promotional calendars and programs, leading to a 10% increase in website traffic for new content pieces, events, and products.● Oversee and manage the marketing and promotion strategy for all OTK apparel and merchandise projects. Ensure consistent brand messaging and successful product launches and execute successful merchandise drops, exceeding sales targets by 15%.● Led the 2021 OTK Rebrand Project alongside Evan Eckard.● Streamlined the creation of OTK internal and external marketing materials, ensuring brand consistency and maximizing effectiveness.● Conceptualized and executed innovative advertising, public relations, social media, and event marketing campaigns, driving brand engagement and growth.● Developed and managed marketing budgets, achieving cost efficiency and maximizing campaign ROI.

Under-the-radar creative & apparel design for makers and dreamers. Working with some of the most prominent creators and brands such as Chipotle, Bandai Namco, Emiru, BozeVsTheWorld, SliverVale, BASICALLYIDOWRK!, Jack “Courage” Dunlop, and Trevor May!

-Creator and IP Partnerships Consultant working with CTRL to onboard exciting new creators on Twitch and YouTube to work closely with the brand.- Involves introducing and managing intellectual properties (IPs) in pop culture to collaborate with CTRL and its brand partners.- Establish wholesale partnerships with distributors across North America, Europe, and Australia/New Zealand.

Co-founded and oversaw comprehensive marketing and social media campaigns for prestigious clients: Activision Blizzard's OWL & CDL, LEGO Games, Paramount Plus & CBS Studios, Metal Umbrella, Sun Spear Games, Cloud9, Team Liquid, and Nerd Street Gamers.Crafted comprehensive marketing strategies for impactful client campaigns:- Developed a top-to-bottom marketing playbook for LEGO Games (2021 & 2022) and Metal Umbrella, Paramount Plus & CBS Studios [PLAYERS]- Established brand strategy, voice, and tone frameworks for successful client campaigns.Spearheaded the creation and growth of a thriving marketing department:- Built and led a high-performing marketing team of over 13 individuals, social media managers, marketing managers, and graphic designers. Managed branding, social media, and marketing relationships and tasks for various clients:- LEGO Games 2021& 2022- SypherPk's Metal Umbrella- CDL 2019 - 2021- OWL2019 - 2021Secured significant client contracts and investments through strategic initiatives:- Developed persuasive B2B documents and pitch decks, contributing to securing over $13.5 million in client contracts for the agency.- Instrumental in securing over $500,000 of investment from aXiomaticGaming [Peter Guber, Ted Leonsis, Jeff Vinik and Bruce Karsh, Earvin "Magic" Johnson, DISNEY, Declaration Capital] and Team Liquid CEO Victor Goossens

• Responsible for developing digital marketing campaigns, strategies, optimizing content, and delivery across multiple platforms and channels for OpTic Gaming, the Houston Outlaws, and Third Label.• Strategized, concepted, and lead, "Operation: Green Giant," a merchandise campaign generated +2.8 Million impressions across all major social media platforms.• Collaborated with Third Lable on the launch and activation on the Outlaws Floral Hoodie.A merchandise campaign in partnership with T-Moblie that generated +632,000 impressions across all major social media platforms during a 72 hour run time.• Developed OpTic Gamings 2018 Instagram strategize that lead to a 25% increase in growth over and over 2.0% engagement rating. • Signed breakout Fortnite content creator and Youtube Influencer for OpTic Gaming. At the time he was signed, Luke was at 130K subscribers on Youtube and since joining OpTic has hit 1.01Million Subscribers and generated +60Million views under the OpTic banner in video content.• Played a key role in the strategy and creation of the Tempest award-winning fan activation campaign “Band Together” for the Houston Outlaws. • Established, built, and expand relationships with partners such as Turtle Beach, DxRacer, and MtwDew GameFuel. Concepted the popular “Hot Seat” Q&A segment for DxRacer. • Oversaw day to day activities, goals, and projects of the Web Developer, Data Analyst and 3 Social Media coordinators. • Enhancing the brand awareness of the within the digital space a well as driving increased traffic to YouTube, Instagram, and Twitch.• Measured and reported the performance of marketing campaigns and activations to the leadership and executive board.• Identify trends and insights and optimize campaign marketing efforts and budget allocations based on the insights.• Brainstorm new creative growth strategies for brands under Infinite Esports and Entertainment.

-Developed weekly production plans/calendars and schedule time with players, coaches, etc. to conduct interviews and snackable features.-Created and coordinate community outreach opportunities that increase awareness and support for the organization's teams and partners. - Manage all Denial content producers and their respective workloads.Leading the social media team, and collaborating with graphic designers to create graphics for team events, sponsors and marketing campaigns. -Dictated the flow of content including frequency, tone, and voice to Denial digital channels. Script editorial and video content for Denial Esports digital assets, including but not limited to website and all social channels.-Worked with players one on one, to help individual brand growth focused on Twitch, Youtube and Twitter. Function as an on-air host/narrator for a variety of programming via Denial Esports digital assets. Hosted online live streams. -Assisted with the signing of former EGR Paladins team to Denial, who went on to compete in Dreamhack Valencia 2017 under the wolfpack. They were transferred over to SK Gaming in September 21, 2017, to compete in the PPL(Paladins Pro League).

-Keeping employees and staff motivated, resolve conflicts, manage media, work with creative services, and conduct PR decisions for the brand. Be able to solve problems and or conflicts that may come up during a typical day. Interviewed potential candidates for staff members. Briefed staff on upcoming events and meetings. -Oversaw all players under Flash Point Esports at that time. Signed, managed and coached the #4 EU Paladins team formerly unsigned, that was transferred over to Virtis.Pro in September 2017. -Signed the #1 North American (Baconator2245) and #1 European player (Stoof) for Hand of Gods (Smite Tactics).

-Oversee all social media, content and streams.-Fosters teamwork and organizational structures to improve communication and simplify the organization. Work with players and staff members to help help develop and improve social media pages.-Function as on-air host/narrator for a variety of programming via Flash Point digital assets. Hosted online live streams.

Worked with Immortals, to generate entertaining and unique content for Twitter, Vine, and Instagram. Helped generate community involvement and interest by creating short from esports skits.