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Hajime Birnbaum is a GM of International at Made In Cookware at Made In. He possess expertise in product marketing, retail, sales, sales operations, marketing strategy and 14 more skills. Colleagues describe him as "Hajime was my supervisor at TOMS for almost 8 years. During that time he was instrumental in creating, executing, and growing the international brand strategy across APAC, EMEA, and Canadian markets. Throughout the years Hajime exemplified leadership through his unique ability to engage- from behind the scenes in cross departmental meetings to mesmerising consumers around the world as an impassioned brand spokesman and advocate- Hajime is a true raconteur. I was lucky enough to work closely with Hajime as he coached and mentored me throughout the different stages of my career and the company. Hajime’s emotional intelligence is one of his many key strengths and from working closely with him I was able to build up the confidence to command any room I walked in to in addition to launching and maintaining markets all over the world. Overall, Hajime is hardworking, creative, and a true people person but the real thing that sets him apart is his social conscience. He is passionate about the causes he believes in and always does the right thing, especially when no one is looking."
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Gm Of InternationalMade In Mar 2024 - PresentAustin, Texas, Us -
Gm Of ApacLovevery Nov 2021 - May 2023Boise, Idaho, UsIndependently conceptualized, gained executive approval for, and executed the comprehensive APAC market entry strategy for Lovevery, leading to exponential regional growth.Successfully spearheaded the launch of Lovevery's subscription and standalone business in the APAC region through Lovevery.com.au, surpassing new subscriber launch targets by 2.5 times. Achieved exceptional growth by implementing a comprehensive Go-To-Market strategy while maintaining rigorous control over Customer Acquisition Costs.Crafted and executed precision-focused consumer insight studies in collaboration with local Japanese, South Korean, and Australian prospects. Utilized these insights to develop and deploy highly effective market launch strategies tailored to each unique market, ensuring optimal engagement and success. -
Vp Of Apac Sales And Business DevelopmentToms Nov 2015 - Dec 2017Los Angeles, Ca, UsLed and managed a dynamic network of distributors, subsidiaries, and agents spanning the entire APAC region, orchestrating operations across retail, wholesale, and e-commerce channels to drive market expansion and achieve strategic objectives.Served as the driving force behind APAC merchandising initiatives, adeptly articulating the region's specific requirements and skillfully curating a product assortment that precisely addressed the demands of both consumers and valued partners.Orchestrated and delivered over $275M in GMV across a vast and diversified portfolio of sales channels during 11-year tenure at TOMS. -
Apac Sales And Marketing DirectorToms Jun 2014 - Nov 2015Los Angeles, Ca, UsChaired the committee to establish the China Wholly Foreign Owned Entity in Shanghai. First on the ground in Shanghai. Managed in-house, distributor, and agency teams.Expanded retail operations of China distributor to over 40 locations. Oversaw China P&L.Forecasted and delivered China and APAC sales budget. Led market entry strategy including distribution, marketing/communication, launch activation, and brand spokesperson for new markets (China, HK, Taiwan, Thailand, Malaysia).
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Director Of International SalesToms Apr 2013 - May 2014Los Angeles, Ca, UsLed the development and execution of a comprehensive market entry strategy, spanning 35 countries across the APAC, EMEA, LATAM, and North America regions.Oversaw and managed direct relationships with esteemed fashion, luxury, and lifestyle retailers, including Lane Crawford, Selfridges, Journal Standard, El Palacios de Hierro, OFFICE, Schuh, and other industry leaders.Executed an overseas London assignment to consolidate all sales and marketing functions into the newly established Amsterdam WOFE. Delivered reporting and forecasting to leadership for private equity acquisition.
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ManagerToms Oct 2006 - Mar 2013Los Angeles, Ca, Us5th of employees at TOMS, playing a pivotal role in the company's inception and early growth. Operated the business out of founder Blake Mycoskie's Venice Beach apartment during the formative stages.Actively contributed to the order fulfillment process, hand-packing and ensuring the timely delivery of shoes to customers who placed orders online in 2006, directly engaging with the brand's earliest supporters.Project managed the creation of TOMS' inaugural permanent retail store in Tokyo, Japan, overseeing market analysis, budgeting, location selection, cross-functional collaboration, and successful store launch.Identified and onboarded new distributors across EMEA and APAC.
Hajime Birnbaum Skills
Hajime Birnbaum Education Details
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Ucla
Frequently Asked Questions about Hajime Birnbaum
What company does Hajime Birnbaum work for?
Hajime Birnbaum works for Made In
What is Hajime Birnbaum's role at the current company?
Hajime Birnbaum's current role is GM of International at Made In Cookware.
What is Hajime Birnbaum's email address?
Hajime Birnbaum's email address is ha****@****oes.com
What is Hajime Birnbaum's direct phone number?
Hajime Birnbaum's direct phone number is +131056*****
What schools did Hajime Birnbaum attend?
Hajime Birnbaum attended Ucla.
What skills is Hajime Birnbaum known for?
Hajime Birnbaum has skills like Product Marketing, Retail, Sales, Sales Operations, Marketing Strategy, Brand Development, Fashion, Merchandising, Public Relations, Forecasting, International Sales, Sales Management.
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