• End-to-end ownership of credit card usage and activation processes: managing strategy, design, customer communication and implementation processes• Finding new opportunities with analytical approach and preparing campaign feasibility• Generating offers for credit card campaigns according to the target audience, managing advertising and visual, text, communication actions• Designing and communicating innovative products in credit card market that improve customer experience•… Show more • End-to-end ownership of credit card usage and activation processes: managing strategy, design, customer communication and implementation processes• Finding new opportunities with analytical approach and preparing campaign feasibility• Generating offers for credit card campaigns according to the target audience, managing advertising and visual, text, communication actions• Designing and communicating innovative products in credit card market that improve customer experience• Creating, editing, testing and improving different cases, scenarios and methods in customer journey processes• Creating marketing strategies in digital channels• Developing and implementing innovative ideas for revenue increase Show less

• Plan and execute CRM content operations for PlayStation across multiple countries• End-to-end e-mail campaign management and coordination for central, local e-mail and automated campaigns for PlayStation• Basic and complex targeting for marketing messages via customer profiling & audience building, understanding of data related practices• Define & execute A/B test and present results• End-to-end mobile campaign management

• Responsible for the content safety of short video products, ensuring their legal compliance• Developed, maintained and implemented Community Content Security Standard• Engaged in the improvement and operation strategies of Content Management System

• Applied e-mail marketing strategies for different customer profiles to increase brand loyalty• Created algorithms on Excel to build a film recommendation engine for the festival

• Prepared and presented reports and strategy proposals to management• Created effective social media contents for clients

• Implemented the latest technology on websites for clients wanted to have• Collaborated with cross-functional teams to develop and implement a business plan