Håkan is an industrial designer focusing on user needs. It is essential to understand human behavior, user needs and expectations to create good and competitive products.His specialty, or rather, his biggest interest is the early stages of the design process; i.e. the intense dialogue with clients, stakeholders and end users as well as the exploration, curiosity and active participation of all those involved. His starting point is always the question “Why”. Within this word lies the possibility of true innovation.Håkan has been working at White for eighteen years, mainly focusing on strategic design and design of architectural products.He has ten years’ experience as industrial design consultant at Semcon for a vast diversity of Swedish manufacturing industries with products ranging from kitchen utensils to the design of windmills.