Client(s): Akbank, Mavi JeansStrategy, setup and reporting of digital performance campaigns targeting application and card sales for Axess and Wings credit cards. I looked for ways to reduce the cost per acquisition without losing sales volume in performance-targeted digital advertising networks. I gained experience in both paid social and native advertising by using TikTok and Taboola platforms intensively due to banking/data sharing regulations in Turkey.I was responsible for the digital performance channels for the "Juzdan" application, which aims to digitize the wallets in our pockets. I targeted new customer acquisition by making CPA-targeted ads in the app marketing field. I created performance campaigns in order to enable active users who already use the application to participate in the campaign.

As of 2022, I have experience in Google Ads account management with a focus on performance marketing. In addition to increasing performance by applying keyword match type and bid strategy changes in brand and non-brand search campaigns, I have worked on migrating smart shopping to performance max campaign model.

While continuing my university education throughout 2021, I made various studies to increase organic traffic from the Google channel for decathlon.com.tr.