Lead the envisioning, strategic planning, OKR definition, and execution of go-to-market strategies for current and upcoming the payment product offering. Manage a cross-functional product team, including developers and UX specialists, to translate business objectives and customer needs into actionable product features and enhancements. Delivered measurable business outcomes through effective stakeholder management and leveraging customer insights.

Responsible for envisioning, strategising roadmaps, and executing go-to-market plans for current and future solutions within the payment and transactional product area.Leading a cross-functional product team, I have successfully translated business and customer needs into tangible product features and enhancements, driving measurable business impact.Actively contributed to shaping the overall product offering and optimising product development processes, driving continuous innovation and efficiency.

The role has a focus to maximise online conversion and online revenue but also drive digital e-commerce business development and innovation. An international group position, to work with all +10 Stena Line markets, eg .se, .co.uk and includes all own digital channels. Travel and leisure industry. Responsibilities/capabilities:• Product Manager / Owner roles (certified Product Owner at scrum.org)• E-commerce business development, to find new business opportunities • Optimisation strategies and activities for customer driven development • Online payment strategy, payment methods and optimisation (Strategist and Product Owner for implementation of new payment solution 2018-2019)• UX and digital customer behaviour psychology• Experimentation (A/B and multivariate test) planning lead (with Optimizely and more)• Digital personalisation strategy and implementation• Develop and follow-up KPI:s and metrics/PI:s• Develop online customer insights in visitor behaviour – Google Analytics, Session replay/heatmaps• Lead development of Re-marketing / Shopping cart recovery solutions• Project Management, external online services and agencies• Support Marketing Automation• Support campaign analysis and optimisation• Support SEO, PPC and direct marketing strategies