Susan Hammond Email & Phone Number

Lawrenceville, New Jersey

Lead all marketing related initiatives to elevate the College of Continuing Studies’ profile among adult learners, distance learners, veterans and military personnel, traditional undergraduate students, and pre-college high school students, among others.• Drive activity of current and prospective student audiences by developing strategic, integrated communications. Devise and implement multi-channel campaigns to effectively deliver press releases, print publications, direct mail, website, email blasts, paid digital ads, organic social media posts, sponsored radio segments, promotional videos, and special events.• Initiate and integrate awareness, consideration and lead generation campaigns with Digital Strategy Director, as well as review data and analyze engagement to drive results.• Optimize and energize digital content with Digital Strategy Director. Manage CCS-related web pages using Drupal.• Collaborate with University Communications and Marketing Department, Admissions Office, deans, faculty, senior leadership,and key stakeholders to prepare and approve marketing content and promotional materials for new and existing programs. • Bolster enrollment for Rider’s InterSession programs with traditional and innovative approaches such as special offers, unique giveaways, and exclusive events. Facilitate cross-promotional opportunities with campus departments and organizations.• Maximize exposure and support efforts of the Rider’s Veterans and Military Affairs Office, achieving a Gold School designation from Military Friendly.• Contract and direct internal and external photographers and videographers to create compelling, high-impact visuals.• Supervise and instruct graduate assistants and student interns in assisting with marketing operations.

Washington Crossing, Pa

• Create print and digital promotional material. Write and edit copy, and layout client deliverables to include brochures, catalogs, posters, flyers, print ads, direct mail, among others. Design and update websites, social media posts and email distribution.• Develop trade show displays and banners. Devise onsite promotional give-aways and design collateral material.• Coordinate special events. Retain venue and permits. Secure sponsors and develop cross promotional campaigns. Promote via online channels as well as outdoor signage, banners, yard signs.• Assist in product creation from development to product packaging, hangtags and labels.• Write and distribute press releases. Post articles on social media platforms. Promote product placement.• Produce photography, promotional videos and presentations.

Maumee, Ohio

• Coordinated and designed printed material for weekly ad production, in-store POP signage and special projects within tight deadline constraints of a fast-paced environment.• Directed and shot product photography, created illustrations and wrote/edited copy for print, online, and mobile advertising as well as social media and e-newsletters.• Restructured navigation, prepared imagery and wrote copy for website overhaul utilizing Accrisoft Freedom Content Management System to enhance user interface and user experience. Monitored and updated existing website utilizing WordPress. Design banner ads.• Assisted in video production of television commercials, providing imagery, copy and input for assembling visuals. Familiar with Final Cut Pro and Adobe After Effects.• Organize and archive library of photos, illustrations and product description files.• Maintained monthly activities calendar, researched possible product tie-ins, acted as liaison between store manager for event confirmation and legal department for approvals.• Introduced distinctive retail opportunities to increase visibility and customer count (such as coupon promotions, vendor cross promotions and programs, unifying message in-store midst varied departments).• Managed Gift Registry promotional program to include show arrangements & preparations, custom wine bottle development and customer relations.

Greater New York City Area

• Managed all printed marketing materials to include ads, catalogs, brochures, flyers and other collateral pieces. • Launched new product campaigns to include development of branding, collateral material and advertising schedule. • Organized and directed photo shoots for advertising campaigns, catalog production, and product shots. (Retained photographers, models, locations). • Devised, planned and prepared special events and promotions. (eg. fashion shows, parties, contests and giveaways) • Provided value added service and customized marketing materials to key retail accounts, private label programs, dealers and distributors to include in-store displays and giveaways. (eg. Victorias Secret, NYPD, American Airlines)• Conducted focus groups and surveys, forecasted trends based on trade research, consumer buying habits, and competitor activity. • Negotiated all print media and managed ad schedule, coordinated press releases and product placement. • Developed and implemented annual budget, assessed cost/benefit analysis. • Oversaw development of website to include site navigation, design aesthetics, image and text preparation, general maintenance.

Greater New York City Area

• Bolstered standardized test preparation classes among high school students and guidance counselors through corporate sponsorship at unique local high school events, and special programs in order to introduce TPR’s services.• Spearheaded new marketing opportunities, developed media plans, and budgets, negotiated contractsfor media placement in publications and radio, handled direct mail campaigns and aided in the marketing research and analysis.• Conceptualized marketing materials such as schedule booklets, print ads, flyers, and posters in order to promote Metro NYC programs for The Princeton Review.• Pioneered various marketing materials such as brochures, direct mail pieces, ads, flyers, and posters for the Books, Software, and Classroom Corporate Division of TPR.• Constructed materials from concept, to focus group study, departmental approval and on-press proofing.• Tailored individual designs to the marketing needs of nationwide franchises.