Hakimi Yahya Email & Phone Number

Kuala Lumpur, My

Additional porfolios, leading more divisions ON TOP of the previous role - social media: traffic & lead generation, PPC, media buyPreviously - campaign, content, IP brands, CRM, EDM, partnership, sponsorship, project planning & coordination.

- Achieved over RM 2 million in launching sales by leading new brand strategies, launches, sponsorships, and platform integrations, making the product the #1 top-performing SKU in WOWSHOP and achieving the highest EDM conversion value.- Drove success by strategizing, planning, and executing 6 annual integrative omnichannel tentpole campaigns, resulting in enhanced normal day-to-day campaign success and an overall boost in promotional and content activities.- Increased new customer acquisition by 47% in the first year through collaborative efforts with 22 major brands, implementing targeted mechanics for each partner.- Implemented 7 process improvements across customer journey, R&R, website enhancements, and collaborations, optimizing overall efficiency and effectiveness.

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

WOWSHOP SDN BHD, a subsidiary of Media Prima Berhad- Orchestrated campaign strategies and seamless integration across TV channels and ecommerce platforms, achieving a 27% increase in reach and engagement.- Formulated and executed impactful partnership strategies with banks, e-wallets, malls, and other collaborators, resulting in a 31% boost in joint marketing campaign effectiveness.- Conducted in-depth analysis of campaign performance, identifying key success factors and optimizing strategies for a 21% improvement in ROI.- Established and tracked KPIs, ensuring a 17% enhancement in partnership performance and overall campaign efficiency.- Spearheaded cross-functional collaboration, streamlining processes and achieving a 21% increase in operational efficiency.- Efficiently managed a partnership budget, negotiating agreements that contributed to a 57% cost savings.- Led negotiations for mutually beneficial agreements, resulting in a 29% increase in profitable partnerships.- Ensured legal and ethical compliance in partnership agreements, maintaining a 100% adherence record.- Cultivated and strengthened relationships with existing partners, leading to a 23% increase in repeat collaborations.- Identified and researched potential partners across various sectors, expanding the partnership network by 33%.- Implemented process improvements, enhancing departmental and role efficiency by 27%.- Stayed abreast of industry trends and regulatory changes, contributing to proactive decision-making and strategy adjustments.

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

- Accomplished a 48.35% surge in digital lead generation, slashing CPL by 39.73%, resulting in an impressive 39.07% increase in ROAS and a 34.79% spike in paid ads revenue.- Drove a staggering 486% surge in web traffic and 72.69% spike in social media followers through the development and execution of integrated digital campaigns and SEO strategies.- Secured top SERP rankings for key phrases in two countries, showcasing market dominance.- Attained RM180k in opportunities within the first month by optimizing conversion processes.- Led 2 targeted corporate webinars monthly, resulting in 97.03% uptick in high-quality leads.- Devised, executed and monitored inter-department processes, optimizing efficiency.- Crafted strategic plans for design, functionality, navigation, and audience funnel, contributing to the success of websites in Malaysia and Singapore.- Managed end-to-end campaign strategies encompassing planning, email creatives, content creation, audience segmentation, rigorous testing, and seamless deployment, ensuring optimal delivery results.

- Accomplished a 482% increase in conversion rates and a 7% reduction in ad spend within 5 months by strategically planning and executing customized AI chatbot-driven marketing campaigns for diverse companies and niches.- Produced a copywriting value equivalent to RM29k in ad spend, driving enormous traffic to the platform.- Spearheaded the deployment and customization of a Dialogflow AI-powered chatbot, propelling lead generation by a remarkable 157% with only half the usual closers. Achieved a consecutive 44.44% increase in ROAS from 2.7 to 3.9.- Directed brand strategies for three distinct traffic channels (direct sales, agents subscription, and dropship program) with dedicated closing teams under a unified Facebook page. Resulted in a notable 54% annual growth in sales revenue.

University Of Malaya Centre Of Innovation & Commercialization (Umcic)

- Completed a high impact project under strict, short time limit- Documented the research data in an e-book using InDesign- Worked with multiple teams under UM CIC

Johor, Malaysia

- UTM Student Icon 2017 - Alumni of Students Volunteer Foundation - Vice President, Malaysia Student Leaders UNESCO Secretariat Council- Worked with teams across United Nations agencies- Directed three international high impact programmes- Represented Malaysia to five countries in leadership programmes

Bachelor Of Engineering, Nuclear Engineering, With Honours

Centre For Foundation Studies In Science, Physical Sciences, 4.00

9A Spm

8A Pmr

5A Upsr