The goal of "Smart Capstone -AON Devices" was to perform quantitative research and analysis among end-users, in order to retrieve insights for voice/sound control devices and transform the results into a thought leadership marketing document.- Defined the goal of the research. - Defined the method of the research and channels how to reach the customers. - Performed the data collection via Survey Monkey.- Data Analysis and recommendation.

Stay-N-Sleep, which is analog to Airbnb, is a two months end-to-end project. The goal of this project was to analyze the data and develop a new product that would increase the value of the company among customers. Here are the steps that our team performed to develop a new product:- Understanding a problem and creating a persona. - Conducted research, a feature market analysis, and identified potential use cases.- Built an affinity map and customer journey map for the booking process. - Determined and aligned business priorities using the business model canvas and by using value proposition canvas identified how users will get a value and lastly crafted a hypothesis statement. - Validated the hypothesis internally and with experiments.- Wrote Product Requirements Document. - Defined the MVP and crafted the product roadmap. - Wireframed and lastly created a prototype of the product. - Defined GTM strategy.- Analyzed the feedbacks of the users and iterat.

• Created, developed, and maintained new customer accounts.• Cultivated and grew relationships with clients• Lead 5 large accounts, one of which had $400,000+/year in sales.• Managed a project exceeding $50,000. • Worked cross-functionally and managed multiple priorities.• Successfully managed relationships with stakeholders.

As a PMM in the company:- Worked on a Go-To-Market strategy, positioning of the product, and messaging campaign.- Partnered with Product, Leadership, Engineering, and Sales to develop GTM strategy.- Created and executed marketing campaigns to drive product awareness, engagement, and adoption for multiple segments. - Developed positioning and messaging, iterated the product based on feedback.- Cooperated with, marketing, sales, and leadership to plan, implement, and monitor campaigns. - Planned and executed internal team training on messaging.- Analyzed metrics, KPIs, and customers' feedback in order to make a market assessment and to be the voice of customers in the company.

- Developed and executed marketing strategies and timelines,- Built and maintained strong relationships with business partners, editorial and label sales teams to promote growth.- Analyzed data, sales, streaming, and website traffic in order to develop plans to increase growth.- Executed e-commerce and merchandise sales plans.

- Successfully managed and delivered 12 projects and 100% meet the timeline. - Created roadmaps, product backlogs, user stories- Coordinated sprints, daily stand-ups, sprint reviews, retrospective meetings,- Facilitated internal communication and effective collaboration- Resolved conflicts and removed obstacles that occur- Helped teams to implement changes effectively- Ensured effective control of all aspects of a project from initial planning through final production; development of project plans; balance overall client requirements; development of relationships; and review financial and billing information in a timely manner to ensure deadlines are consistently met.

Hayk Muradyan LLC is one of the leading stone companies in Armavir province in Armenia. The company is making building facades, gravestones, etc. As a project manager, performed responsibilities and achievements are:- Successfully completed 62 small and medium projects with coordination with owners, design professionals, and vendors. - Compiled and planned budget, cost estimates, and other financial estimates.- Provided monthly and yearly budget and project reports to the CEO. - Negotiated with external vendors to reach profitable agreements.- Created and updated projects schedule. - Controlled the project's quality. - Reviewed and made recommendations about process improvements.