I am a brand enthusiast from a design background.My passion revolves around holistic brand experiences – where Communication, Creativity, Context and Customer converge. By digging deep to extract and enhance the raw essence of a brand, I strive to strengthen and sharpen the communication spearheads – conceptually, visually, verbally, and sonically.I am convinced that, in order to be successful, a brand must be anchored not only in the products or services, but in the people who represent it. This is why I strongly believe in broad-spectrum participation during the brand strategy and -development process: through collaboration and contribution, the chances of developing a successful brand with a believable "True North" increase significantly.——During my career, I have moved through numerous sectors incl. music, events, fashion, packaging, energy, and financial services. I have worked with brands of all sizes: from small family-owned companies to gigantic global firms – in capacity of designer, consultant, art director, brand manager, head of design, and brand strategist.Proven track record in leading the strategic creation and delivery of branding solutions, graphic, UI and UX design, creating customer journeys for the client while strengthening the company’s identity and maximising its commercial impact. And I make weird music.