As the National Sales Director at Aruba Convention Bureau, I organize and oversee the sales and marketing activities for the destination, with a focus on attracting and retaining MICE focused business from key N.A. markets. With over 20 years of experience in the hospitality industry, I have a proven track record of developing and implementing effective marketing strategies, managing budgets, and creating incentive travel programs that enhance the customer experience and loyalty.My passion for tourism and hospitality stems from my background in business, which I studied at the University of South Florida. I enjoy collaborating with various stakeholders, such as hoteliers, tour operators, airlines, and local authorities, to promote Aruba as a premier destination for meetings, events, and vacations. My goal is to showcase the unique culture, nature, and attractions of the island, and to contribute to its economic and social development.