A results-driven performance marketer with a focus on campaign efficiency and growth. Experienced in paid search, GDN, programmatic and direct display, video and audio as well as social media marketing.
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Head Of Paid MediaEq Bank | Equitable BankCanada -
Senior Performance Marketing ManagerEq Bank | Equitable Bank Nov 2023 - PresentToronto, Ontario, Canada -
Performance Marketing ManagerEq Bank | Equitable Bank Jun 2022 - Nov 2023Toronto, Ontario, Canada -
Senior Paid Search AnalystCibc Apr 2021 - May 2022Toronto, Ontario, Canada -
Account Manager, Digital MarketingTug Agency Nov 2020 - Apr 2021Toronto, Ontario, Canada -
Jr. Account Manager, Digital MarketingTug Agency Nov 2019 - Nov 2020Toronto, Canada Area -
Account Executive, Digital MarketingTug Agency Oct 2018 - Nov 2019Toronto, Ontario, Canada -
Sem CoordinatorSaatchi & Saatchi May 2018 - Oct 2018Toronto, Ontario, CanadaWorked on TD Insurance accounts. -
Sem InternSaatchi & Saatchi Feb 2018 - May 2018Toronto, Canada Area -
Account Transfers CoordinatorRbc Wealth Management Nov 2017 - Feb 2018Toronto, Canada Area -
Freelance MarketingZad Restaurant And Cafe Apr 2016 - Feb 2018Mississauga, Ontario- Responsible for creating and managing paid advertising campaigns with various goals including increasing awareness, and increasing the number of customers to the restaurant as well as catering clients- Improving campaign results through various methods of testing to ensure the right audience is targeted for each campaign using Google Ads and paid Social Media Ads.- Prepare bi-weekly reports for the owners showcasing the results of the campaigns being run at the time while ensuring the effective management of the advertising budget- Designed a “Ramadan Special” menu for the month, a poster for a live singer event at the Cafe, a dessert menu and a catering menu, and a gift card
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Banking AdvisorRbc Feb 2017 - Nov 2017- Assist clients with day to day banking activities such as paying bills, account maintenance, inquiries and applications in an efficient and professional manner- Ensure the best client experience possible on every call by going beyond immediate solutions to truly uncover a need, and providing quality tailored advice- Proactively call clients of RBC Royal Bank to conduct reviews of accounts held with the bank and seek ways to add value to their banking by uncovering and discussing ways to save them money and/or time- Regularly ensuring that clients are educated about creditor insurance options at RBC to provide them peace of mind and valuable protection- Digitally-enabling clients of RBC by providing them with self-serve options for day to day banking, discussing the features and benefits of online and mobile banking, and assisting with enrollment and troubleshooting technical issues** Consistently a recipient of the Royal 10 award for top 10 advisors in the department for clients' likelihood to recommend ** -
MarketingSeedo’S Bakery Oct 2016 - Feb 2017Mississauga, On- Planned and managed the bakery’s grand opening with a given budget- Sourced a food photographer to create a gallery of photos for advertising efforts andoversaw the work of the photographer until the final delivery of 50 photos- Designed brochures for various business owners and stakeholders to showcase theunique types of bread at Seedo’s and communicate the high-quality standards of thebakery- Prepared and managed social media and Google Ad campaigns for the bakery toincrease brand awareness and sales at various retailers- Prepared lists of potential clients for the sales team- Managed new accounts, their orders, and concerns, and prepared reports for the adcampaigns and sales reports
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Marketing InternRic Centre Jan 2016 - Apr 2016Mississauga, On- Contributed to marketing efforts for events by designing relevant posters, graphicsfor social media, and contacting potential guests by phone and/or email- Promoted the services by designing a more effective client services flyer, and bysuggesting changes to the website- Assisted incubator clients looking to improve marketing for their products orservices or to launch their products or services to the market- Held individual meetings with each client to understand their business andits marketing needs- Strategized with clients to effectively reach their respective target markets- Designed/created marketing collateral including graphics for their websites,logos, blog content, posters, social media Ads, brochures- Sourced lists of potential investors for entrepreneurs seeking funding -
Brand AmbassadorPandora Jul 2015 - Nov 2015 -
Mobile AdvisorThe Mobile Shop Sep 2014 - Dec 2014 -
Sales Associate And CashierGap Nov 2010 - Feb 2012
Hala A. Education Details
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Mini Mba In Marketing -
Digital Enterprise Management -
University Of Toronto School Of Continuing EducationCertificate In Project Management -
Sheridan CollegeDigital Communications
Frequently Asked Questions about Hala A.
What company does Hala A. work for?
Hala A. works for Eq Bank | Equitable Bank
What is Hala A.'s role at the current company?
Hala A.'s current role is Head of Paid Media.
What schools did Hala A. attend?
Hala A. attended Marketing Week Mini Mba With Mark Ritson, University Of Toronto Mississauga, University Of Toronto School Of Continuing Education, Sheridan College.
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