• Manages various ad tech platforms likeGoogle Ads, Campaign Manager 360, Meta Business Manager, TikTok, and Pinterest for Henkel on a global scale.• Creates, maintains regular and on-demand reports to analyze the performance of digital media campaigns across different ad tech platforms, while also managing country-specific.• Conducts monthly checks to ensure that the data quality in the ad tech tools remains high.• Supports in global roll-out of new Ad Tech tools and their guidelines across brands and countries.• Communicates with local media and agency teams on ad tech and digital media topics.

• Managing Anghami's support plan for releases across the MENA region and created SEO content for articles to boost organic rankings.• Aligning between different departments on the new releases.• Following the internal guidelines in creating promotional plans for the new releases and executing them them by assessing the market conditions and consumer behaviour.• Handling paid promotions and tracking the results to ensure good performance of the campaigns.• Communicating the Promotional Plans with Labels and Content Owners.• Creating full detailed reports for the promotional campaigns with all the needed details (Audience Retention, Demographics, Number of Streams) and optimizing for better performance.• Checking the missing content and report to the responsible team.• Adding lyrics and synchronization.• Fixing metadata for content to ensure better performance in search algorithms.• Contributed to the development and implementation of Amr Diab's exclusivity campaign.• Contributed to the development and implementation of Rotana Campaign.

• Working on the Dashboard on Daily bases to validate and approve new North Africa content uploads (audio, video & podcasts), Song Change Requests, Take Down Requests• Ensuring that content is live on time with no delays having the right audio, video, visual and lyrics• Following up on Missing content and ensuring on time releases• Analyze content problems with the ability to quickly assess complex situations and develop recommendations, increasing customer content growth by 28% within the new market and 40% overall engagement with new content.• Handling Artists’ requests in terms of profile updating, and verification