Hala Bashir Email & Phone Number

Karachi

• Managed Ishtehari’s digital strategy formulation for all client ATL and BTL campaigns. Specialized in the retail segment, particularly brands for Unilever – effectively controlling the marketing budget and optimising.
• Worked with and led a highly motivated sales and operations team to deliver digital campaigns for large international brands – further collaborated with different teams in developing and delivering an overall brand.
• Strategized performance driven campaigns for various clients – achieved 3.5% conversion rates for customer-acquisition campaigns for financial institutions in Pakistan
• Built and maintained profitable relationships with large brand advertisers by developing customized programmatic campaign strategies and flawlessly executing each project in order to achieve each client’s KPIs
• Delivered persuasive and influential presentations & category management projects to retail clients and further advised on using data analytics for CX optimization and customer acquisition enhancement

Karachi

• Worked as the Digital Media Manager for the management of Geo TV’s digital presence, with a specialized focus on GeoPakistan, Geo Super and Har Pal Geo – budget under management was ~USD 1.1 M annually
• Managed a team of social media executives responsible for incorporating innovative campaigns to streamline all groupdigital activity
• Consulted all group businesses on CX and audience enhancement related matters
• Created strategies based on consumer profiles after assessing market data, and monitoring competition. Developed andexecuted all aspects of marketing and communications, branding, and promotions for the different.
• Coordinated with media, advertising & PR stakeholders on respective deliverables

• Lead strategic planning initiatives including budget and channel allocation and audience development in the digital space
• Developed yearly strategic brand plans for the region to significantly increase market shares and net revenues
• Managed a ~USD 300,000 digital marketing budget for different Unilever brands – including Food & Refreshment segmentbrands and Home & Personal Care segment brands. Accounts under my management also included end-to-end.
• Maintained effective communication with stakeholders to ensure seamless delivery of all BTL campaigns
• Key member of the digital coverage team for Lux Style Awards 2016

Sharq

• Core job function required the creation and management of brand equity in Kuwait for all assigned brands, including Vans,Eastpak, The North Face, and other outdoor and sporting brands
• Responsible for conducting ATL and digital activations to increase brand awareness and further leveraging data to enhanceKPI delivery of sales teams
• Partnered with external brand and social media teams to execute digital marketing strategies across brand platforms e-retailers. Designed & implemented pricing strategies by analyzing consumer profiles & assessing.
• Most notable accreditation is the successful launch and execution of North Face Challenge in Kuwait in 2013

Salmiya