Hala Bashir Email & Phone Number

Karachi

• Managed Ishtehari’s digital strategy formulation for all client ATL and BTL campaigns. Specialized in the retail segment, particularly brands for Unilever – effectively controlling the marketing budget and optimising marketing spend• Worked with and led a highly motivated sales and operations team to deliver digital campaigns for large international brands – further collaborated with different teams in developing and delivering an overall brand strategy for digital mediums and creative storytelling• Strategized performance driven campaigns for various clients – achieved 3.5% conversion rates for customer-acquisition campaigns for financial institutions in Pakistan• Built and maintained profitable relationships with large brand advertisers by developing customized programmatic campaign strategies and flawlessly executing each project in order to achieve each client’s KPIs• Delivered persuasive and influential presentations & category management projects to retail clients and further advised on using data analytics for CX optimization and customer acquisition enhancement

Karachi

• Worked as the Digital Media Manager for the management of Geo TV’s digital presence, with a specialized focus on GeoPakistan, Geo Super and Har Pal Geo – budget under management was ~USD 1.1 M annually• Managed a team of social media executives responsible for incorporating innovative campaigns to streamline all groupdigital activity• Consulted all group businesses on CX and audience enhancement related matters• Created strategies based on consumer profiles after assessing market data, and monitoring competition. Developed andexecuted all aspects of marketing and communications, branding, and promotions for the different channels• Coordinated with media, advertising & PR stakeholders on respective deliverables

• Lead strategic planning initiatives including budget and channel allocation and audience development in the digital space• Developed yearly strategic brand plans for the region to significantly increase market shares and net revenues• Managed a ~USD 300,000 digital marketing budget for different Unilever brands – including Food & Refreshment segmentbrands and Home & Personal Care segment brands. Accounts under my management also included end-to-end servicing ofNabila’s brands (N-Pro, Nabila’s) in the digital space• Maintained effective communication with stakeholders to ensure seamless delivery of all BTL campaigns• Key member of the digital coverage team for Lux Style Awards 2016

Sharq

• Core job function required the creation and management of brand equity in Kuwait for all assigned brands, including Vans,Eastpak, The North Face, and other outdoor and sporting brands• Responsible for conducting ATL and digital activations to increase brand awareness and further leveraging data to enhanceKPI delivery of sales teams• Partnered with external brand and social media teams to execute digital marketing strategies across brand platforms e-retailers. Designed & implemented pricing strategies by analyzing consumer profiles & assessing competitor data• Most notable accreditation is the successful launch and execution of North Face Challenge in Kuwait in 2013

Salmiya