Smart is the keyword of the era. And I took my 20+ years of experience in PR, digital marketing and corporate communications and decided to build a winning company that provides digital PR, marketing and digital solutions to bring all this solidly together. This way, FIG was born. For Impact Group (FIG) provides top notch services to our clients to help them boost their company growth and brand themselves in the optimal form. As the founder and CEO of FIG, I make sure that our digital solutions show uncompromising quality, and reflect a unique artistic aura created using the latest media techniques. I also rely on constantly developing my knowledge and keeping up to date with the latest in the industry. Having completed a Diploma in Marketing and Digital Marketing at the American University in Cairo and & a Credit Certificate from EBI, in addition to holding an MBA in International/Global Studies at ESLSCA Business School Paris. Having traveled a long way from my original studies in English language and literature, my mission now is to:- Deliver the best-in-class integrated set of communications services to clients across different sectors and markets- Use my expertise in designing and implementing business operations, defining long-term strategic goals, and- Manage the financial and innovative aspects of outstanding digital PR & marketing strategies and campaigns Before founding FIG, I was a Partner and Managing Director at CC Plus, a Managing Partner at Narrative PR Summit, and a Board Member at Flair Narratives, where I led and supported various campaigns, events, and programs for prominent clients and partners including Ericsson, Schneider Electric, ABB, Elsewedy Electric, EMAAR, Marakez, Visa, Credit Agricole Egypt, and Beyti AlMarai among others. I also have a solid background in banking, having worked as a Corporate Communication Manager at Abu Dhabi Islamic Bank (ADIB) in addition to various roles at Arab Bank. My previous successes rely on strong leadership traits, communication and presentation skills, and the ability to collaborate effectively with my team and stakeholders to ensure the smooth flow and quality of our projects.