Hal Axler Email & Phone Number

Fort Lauderdale, Fl

Responsible for all day-to-day operations and facility management including strategic planning, resource development, marketing/communications, membership growth, website, community outreach, artist relations, promotions, event management, vendor relations, finance/budgets and program administration in support of organizational goals. Emphasis on continual growth, annual sustainable development, and creating a community culture that stimulates socially-responsible artistic experimentation, arts education and artist advancement. Manage full & part-time staff of 15 and 65 volunteers, a $4MM budget and hold full fiscal accountability.Senior Leadership ══════════════════════> Increased earnings and profit year-over-year utilizing an ROI approach to create new profit centers and revenue streams (Concessions and Facility Rentals).> Expanded facility rentals and usage to capitalize on addition traffic by activating visitors to interact with the art world. Achieved Facility Rental growth from $162k (FY16) to $275k (FY19).> Developed turn-key solutions that expanded member programs/services including professional, educational and social activities resulting in membership retention and growth from 21k (FY16) to 38k (FY19).> Implement best practices in the areas of managing high quality facilities, improving customer service delivery, and re-direct organizational priorities to improve performance standards.> Maintain and upgrade all technology and systems including computer hardware, software, system upgrades, protection, phone, internet, alarms and more.> Supervise building upgrades, maintenance and repairs serving as a liaison between vendors, contractors, and County/City agencies.Provide financial overview and leadership for major operating considerations and effectively maximize fiscal results. ***Continued below

Fort Lauderdale, Fl

Community Outreach & Promotions═══════════════════════════════> Oversee effective advertising, marketing, and digital campaigns that elevate our cultural footprint in the community and create collaboration opportunities among artists, entrepreneurs, community stakeholders, governments and businesses.> Led the development of an all new website, managing all aspects of content for the website and social media with an emphasis on scheduling, ticket sales and event promotion. Utilize Google Analytics to monitor its success rate, traffic and adjust strategy.> Identify and lead new business development opportunities to ensure highly productive relationships and partnerships with the business sector for the benefit of the organization.Event Management════════════════> Oversee the planning and successful execution of the annual signature event as well as over 250 activities each month while maintaining the balance between generating income for ArtServe, providing services to the community, and fostering the organization’s mission.> Manage all aspects of the production process from conception and scheduling, to implementation and preparation, directing the event, to load out and wrap. Manage all technical and performance operation processes.> Negotiate vendor contracts and organize seating arrangements for ticketed events and for transportation.> Coordinate Food and Beverage/Catering department to prepare and determine selection for all in-house events, seating, food to be served, times, etc.

Doral, Fl

Designed and oversaw development of a multilingual B2B e-commerce website selling arts, cultural, and entertainment video games to the Latin American and Caribbean Markets. > Managed all digital marketing, content and graphics on the website. Created bi-weekly interactive B2B email blasts to include new product releases and promotional items to over 9000 registered users and processing over 1000 orders per month, with $850 required order size.> Managed online and social media content and strategy, with focus on growing Facebook 100k+ followers, as well as Twitter, LinkedIn, and Instagram.> Negotiated with publishers on pricing and marketing support to maximize margins.> Employed digital and traditional marketing methods to keep the brand relevant and ensure clarity/consistency in message delivery.> Cultivated overall vision and strategy for the brand and its portfolio of products and channels, driving top-line and bottom-line business results. Surpassed the company’s expectations and ranked #1 in web site traffic-ROLA sector.

Davie, Fl

Accountable for all aspects of relocation and transition of the museum into a new $11MM, 55,000 square-foot, Gold LEED-certified Art Museum, Library and Educational Center. Provided operational leadership related to creating and delivering a new culture, as well as developing sound business practices.> Implemented best practices in the areas of managing high quality facilities, developing strategies to grow membership, increasing membership retention, and establishing and growing viable dynamic programs.> Created a business plan and operational systems for the new facility including writing new employee handbook and operational procedures based on the new venue. Oversaw all Furniture, Fixtures, and Equipment (FF&E) purchasing.> Liaison between municipalities, project managers, and museum management during construction and relocation to new facility.> Hired and directed 30 full & part time employees, and 200 student volunteers. Prepared financial and payroll reports to meet budget goals.> Worked with educational staff to create new programs and art-based initiatives to maximize usage of new educational facility. > Negotiated favorable logistic cost with CSX rail freight transportation to relocate entire exhibits from Chicago to Davie, FL.> Developed corporate sponsorships and exhibit naming rights opportunities with partners Whole Foods and Bright Star Credit Union.> Personally responsible for developing in-kind donations over $1.25MM in funding during the capital campaign.

Fort Lauderdale, Fl

Integral role in developing a strategic plan to rebuild, modernize and transform the theater from an under-utilized venue to a profitable multi-purposed performing arts center that was well-branded within the community. Responsible for organizational governance/structure; corporate, foundation, and individual fundraising; programming; marketing efforts; memberships; facility operations/schedules; ticket sales; concessions; budgets; and staff and volunteer management.Senior Leadership═══════════════> Create an ambitious strategy of sustainability that evolved the festival and theater into a year round operation; further expanded revenue streams; vastly increased earned income in the areas of facility rentals, membership, on-screen advertising, and ticket sales.> Oversaw organization finances to ensure fiscal and fiduciary accountability; developed and directed the short-and long-term budget process; met revenue goals; and ensured it had the financial resources to realize its ambitions.> Collaboratively led the staff with an inclusive management style, and continued to engage Board of Directors, stakeholders, and the extended filmmaking community.> Oversaw all logistics for annual festival showcasing 150 films per year including film trafficking, theater preparation, ground transportation, air travel, and VIP/filmmaker/celebrity accommodations. > Secured local and national funding through corporate sponsorships, individual giving, membership, foundations, planned giving, public funding, and grant-writing.> Grew Membership revenue from $41K (FY05) to $115K (FY11).Theater Operations ════════════════> Implemented comprehensive revenue plans that progressively grew Admissions, Concessions and Facility Rentals from $92K (FY05) to $257K (FY11).> Spearheaded new digital marketing incentives including an interactive website, social media, and mobile app.> Ensured ongoing artistic programming excellence and expanded community services and educational programs.

Provided strategic direction and oversight of administrative, financial, operational, and programming activities for annual festival hosting over 100 films. Accountable for logistics including film trafficking, theater preparation, ground transportation, air travel, accommodations, VIP, filmmaker and celebrity amenities. Managed and executed a $1.5MM budget.> Developed a comprehensive sustainability plan; established priorities, processes, and resources for new program development within budget, timeframes, and capacity while maintaining alignment with the organization’s mission.> Led and managed a staff of 150 seasonal employees and volunteers consistently communicating company vision, goals, performance, and standards to staff to ensure total event success. > Built PBIFF’s brand through effective communications and media strategies that elevated the organization’s profile locally and globally; maximized community presence to reach new audiences; and forged new and strengthen existing relationships with institutional and industry partners.> Booked all vendor services for groups. Scheduled transportation needs, activities, and maintained room lists and reservations. > Effectively managed extensive high-profile customers, catering to individual and unique needs of clients. > Served as chief ambassador representing the organization, advocating for its work and values, and inspiring others to broaden support and opportunities for involvement.

Doral, Fl

Managed all aspects of purchasing, logistics and supply chain management functions for a new startup division for an electronics exporter to Latin America with annual revenues in excess of $10M. Supported large Fortune 100 accounts and more than 5000 SKUs. > Part of the startup team for the new DVD division in anticipation of the launch of next generation video game consoles. > Developed supply chain for DVDs and opened new distribution channels to include purchasing direct from movie studios. > Negotiated contracts and all terms with select partners including Disney, Paramount Pictures, Warner Brothers and Fox.> Created a category management program which allowed the company to expand their account base and open new channels of distribution to non-traditional video game customers. > Phased out DVD division as MSRPs began to be lowered by studios reducing the profitability of the product line to the company. > Top performer, consistently meeting/exceeding company’s aggressive semi-annual goals and objectives.

Detroit, Mi

Managed inventory for 25,000+ SKUs in distribution centers and retail partners.> Implemented new distribution models allowing for more flexibility on product distribution at the store level resulting in higher turns and reduced returns. > Worked with customer management to create regional promotions and events.

Bachelors Of Arts Degree, Music, Emphasis In Business Administration

Activities and Societies: Phi Mu Alpha

Music