Halee Kotara

Halee Kotara Email and Phone Number

Data Wrangler @ Whitetail Properties Real Estate, LLC
pittsfield, illinois, united states
Halee Kotara's Location
Dallas, Texas, United States, United States
Halee Kotara's Contact Details
About Halee Kotara

I’m a certified digital analytics professional with 15+ years of analytics experience working with major brands such as Audible, Dell, Ford, Sephora, and the Wall Street Journal.I have worked with many reporting tools, but I am most intimately acquainted with Adobe Analytics and Google Analytics, both on the implementation side and as a power user. If the data doesn't exist in those tools, then I know how to corral it in there. If the data does exist in those tools, then I know how to wrangle it out. (Note: I also want to be a cowgirl, so I like to use ranching terminology when I talk about data.)Specialties: EXPERT: Adobe Analytics, Google Analytics 4, Google Looker Studio, ExcelPROFICIENT: Tealium iQ Tag Manager, Adobe Launch Tag Manager, Google Tag Manager, Optimizely, Adobe Target, TableauLEARNING: Adobe Customer Journey Analytics, Tealium AudienceStream, R Statistical Programming Language, SQLOTHER: general Excel geekery, typing over 80 wpm, and being teased for making everything into a spreadsheet

Halee Kotara's Current Company Details
Whitetail Properties Real Estate, LLC

Whitetail Properties Real Estate, Llc

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Data Wrangler
pittsfield, illinois, united states
Website:
whitetailproperties.com
Employees:
178
Halee Kotara Work Experience Details
  • Whitetail Properties Real Estate, Llc
    Business Intelligence Manager
    Whitetail Properties Real Estate, Llc Jan 2024 - Present
    Dallas, Texas, United States
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  • Audible
    Analytics Product Manager
    Audible Aug 2022 - Jun 2023
    Dallas, Texas, United States
    Cross-functionally collaborated with product, analytics, and engineering teams to define Adobe Analytics data collection requirements and processes. Partnered with engineering to build an application that automatically generated implementation documentation based on the analytics code base.
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  • Blast Analytics
    Principal Analytics Consultant
    Blast Analytics Mar 2020 - Jul 2022
    Dallas, Texas
    Audited Adobe Analytics and Google Analytics tagging to find areas of opportunity to correct, enhance, and align data across enterprises. Advised clients on tool migrations to ensure adoption of best practices and prevention of common gotchas. Designed new analytics implementations for web and mobile apps, including data layer strategy and robust, scalable taxonomies for pagenames, event tracking, and campaign tracking.Client roster: Dow Jones/Wall Street Journal, Hyundai, Traeger Grills, and Weight Watchers
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  • Blast Analytics
    Senior Analytics Consultant
    Blast Analytics Mar 2017 - Mar 2020
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  • Smu Continuing & Professional Education
    Adjunct Instructor
    Smu Continuing & Professional Education Jan 2017 - Apr 2018
    Dallas, Tx
    Designed curriculum for a 5-week “Website Conversion Optimization” course as part of SMU’s Digital Analytics and Insights Continuing Education Program. Taught fundamentals and best practices of A/B testing and running a conversion optimization program.
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  • Society Consulting
    Senior Digital Analytics Consultant
    Society Consulting Jun 2014 - Mar 2017
    Dallas, Tx
    Audited and designed analytics implementations. Consulted in all areas of tag management: tool selection, data layer strategy, and implementation. Created training materials and delivered customized Adobe Analytics and Google Analytics training using client data.Client roster: Bazaarvoice, Electronic Arts, Microsoft, Sephora, and VRBO.Note: Society Consulting was acquired by Ernst & Young in July 2016.
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  • Interstate Batteries
    Web Analytics Manager
    Interstate Batteries Dec 2012 - May 2014
    Dallas/Fort Worth Area
    Redesigned Interstate’s Adobe Analytics implementation to align data across multiple domains as part of migrating to the Tealium iQ tag management system. Audited existing reporting to identify gaps in information sharing and opportunities for report consolidation. Launched a series of recurring scorecards.
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  • Quru
    Digital Analytics Strategist
    Quru Mar 2011 - Aug 2012
    Helsinki, Finland
    Created custom analytics tagging strategies and implementation designs, as well as writing technical instructional documentation for tagging. Managed end-to-end A/B testing, including data analysis to find prime testing opportunities, test design and setup, post-test analysis, and program-level ROI reporting.Client roster: Angry Birds/Rovio, KONE, Metsägroup, Nokia, and Valio.Note: Quru was formerly Kwantic.
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  • Wunderman
    Monetization Manager/Analyst
    Wunderman Sep 2009 - Oct 2010
    Helsinki, Finland
    Measured and monetized Nokia's testing and targeting program globally, which included over 100 test campaigns per month across 30+ markets. Analyzed web analytics data to evaluate potential test cases, and define A/B and multivariate test scenarios and success metrics.
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  • Zaaz
    Senior Web Analyst
    Zaaz Aug 2008 - Sep 2009
    Seattle, Washington
    Educated clients on best practices for becoming a data-driven organization through goal-setting, key performance indicator selection, tool selection/implementation, scorecard design, A/B testing, behavioral targeting, and monetization.Client roster: Dell, Ford, Microsoft, and Morgans Hotel Group.Note: ZAAZ is now POSSIBLE.
  • Zaaz
    Web Analyst
    Zaaz Aug 2007 - Aug 2008
    Seattle, Washington
  • Fossil
    Ecommerce Operations Manager
    Fossil Jan 2006 - Aug 2007
    Richardson, Texas, United States
    Coordinated and implemented front-end site updates and promotions. Managed a team of 4 developers.Piloted the first-time use of online behavioral data at Fossil using Google Analytics.
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  • Alcon Laboratories
    Emarketing Manager
    Alcon Laboratories Jun 2002 - Jan 2006
    Fort Worth, Texas
    Managed the development and maintenance of 15 websites through coordination with internal departments and external agencies. Monitored and reported site traffic and search engine rankings to demonstrate ROI.
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Halee Kotara Skills

Web Analytics Omniture Google Analytics Digital Marketing E Commerce Analytics Google Website Optimizer Seo Digital Strategy Online Marketing Sitecatalyst Microsoft Excel Landing Page Optimization Conversion Optimization Pivot Tables Web Marketing Vlookup Strategy Email Marketing Sem Online Advertising Google Webmaster Tools Digital Analytics Social Media Marketing Web Development Discover Adobe Analytics Mobile Devices Mobile Marketing Adobe Ad Hoc Tealium Tag Management

Halee Kotara Education Details

Frequently Asked Questions about Halee Kotara

What company does Halee Kotara work for?

Halee Kotara works for Whitetail Properties Real Estate, Llc

What is Halee Kotara's role at the current company?

Halee Kotara's current role is Data Wrangler.

What is Halee Kotara's email address?

Halee Kotara's email address is ha****@****tam.com

What is Halee Kotara's direct phone number?

Halee Kotara's direct phone number is +180633*****

What schools did Halee Kotara attend?

Halee Kotara attended Charles Sturt University, University Of North Texas, Groom High School.

What are some of Halee Kotara's interests?

Halee Kotara has interest in Using Excel For Everything, Christopher Walken Quotes, Gadgets, Traveling To Unconventional Locations, Calculator Watches, Science And Technology, Data, Bowling, Personal Organization.

What skills is Halee Kotara known for?

Halee Kotara has skills like Web Analytics, Omniture, Google Analytics, Digital Marketing, E Commerce, Analytics, Google Website Optimizer, Seo, Digital Strategy, Online Marketing, Sitecatalyst, Microsoft Excel.

Who are Halee Kotara's colleagues?

Halee Kotara's colleagues are Jared Scobee, Brock Utecht, Scott Burgard, Jared Kennedy, Tondo Waldron, Blake Charles, Brad Weiler.

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