• Copywriting & Graphic Design for social media content• Digital communications strategy development, marketing campaign planning and execution across online platforms• Social media management, website management, content creation, scheduling, and community engagement• Develop branding strategies to optimize corporate spaces• Development of Content (Digital Media, Print Media, etc.)• Development & coordination of marketing analytics dashboard and maintenance for KPI tracking and data-driven decision-making• Collaborate with creative teams to create marketing collateral• Identifying new avenues for social media marketing• Planning and creating content for the NUSTian magazine, NUST's flagship publication

• Develop and implement strategic marketing campaigns to promote services across various channels, including digital marketing, social media, content marketing, and traditional advertising.• Run Google and Meta ads• Prepare and monitor the marketing budget• Build and maintain strong relationships with influencers and strategic partners to enhance brand visibility• Conduct market research to identify target audiences, customer preferences, and industry trends• Monitor and analyze campaign performance, track key metrics, and provide regular reports to assess effectiveness and optimize future marketing efforts• Design, align, and execute marketing activities with sales objectives to generate more leads on the website and App• Manage and optimize digital marketing channels, including website and social media platforms• Design engaging and persuasive marketing content including videos, reels and ads for social media platforms • Generate creative ideas and execute them into effective marketing campaigns to attract the target audience and foster a strong brand presence

• Manage diverse social media accounts across platforms• Employ Google Analytics, and oversee Google/Social Media ads• Stay current on industry trends, competitors, and best practices• Create visually captivating social media content with design tools for multiple platforms, including banners for traditional marketing• Engage audiences, maintain relationships, and manage timely responses• Integrate 360-degree campaigns, including influencer, SMS Marketing, and PR agency coordination• Innovate for compelling and comprehensive social media content strategies

• Proficient in Search Engine Optimization (SEO) techniques to ensure content is optimized for higher search engine rankings and visibility• Proficient in writing captivating captions, engaging product reviews, informative travel guides, compelling news reports, and informative how-to blog posts• Demonstrated versatility in covering a wide range of topics• Skilled in using popular content management systems such as WordPress, Wix, and Blogspot• Consistently maintained high-quality content standards while meeting deadlines

• Oversaw a team of content writers as the managing editor• Assigned topics and provided clear instructions to writers for content creation• Edited and proofread content for grammar, style, and accuracy• Utilized tools such as Yoast, Grammarly, and Copyscape to ensure high-quality content• Maintained editorial standards and ensured adherence to guidelines and deadlines

• Assisted manager with various projects• Generated reports on fintech-related information for strategic decision-making• Developed and delivered concise presentations highlighting key findings and insights• Designed and compiled a monthly newspaper showcasing the latest updates in the fintech industry

• Managed official communication channels including Facebook, Instagram, Twitter, and LinkedIn• Executed marketing campaigns to increase brand awareness and engagement among students and prospects• Collaborated with the graphics team to create engaging social media posts• Composed captivating captions and graphics for social media posts and stories.• Effectively managed student messages on Facebook and Instagram• Assisted in providing media coverage for official events