Lead the end-to-end marketing strategy for our High Net Worth and Ultra High Net Worth business.

Oversee brand, advertising and end-to-end client engagement for Chase Wealth Management and Affluent customers for Chase Consumer and Community Bank.

Lead brand, advertising and integrated marketing strategies for Chase Wealth Management and Chase Private Client.

-Developed and executed integrated go-to-market strategies that increase brand awareness, conversions, and assets under management for the firm’s $7 billion 529 college savings business.-Increased ROI 88% Y/Y by leading a re branding effort and implementing a mix of digital (SEM, SEO, Display & Mobile) and traditional media, as wells as Public Relations tactics.-Negotiated and managed vendors and agencies from RFP to execution.-Presented regularly to senior level institutional clients, including the Illinois State Treasurer, as well as,internal senior executives to successfully influence these key stakeholders.-Led the effort across multiple organizations to enhance digital analytics capabilities to ensure that media was optimized effectively. This lead to increased conversions (up as much as 60% for some products) while lowering cost per conversion.-Oversaw the ongoing management & editorial content of several product web properties.-Oversaw public relations strategies with external PR

- Broadway Cast: HAIRSPRAY; National Touring/Regional Cast: JESUS CHRIST SUPERSTAR, RAGTIME, and JOSEPH…DREAMCOAT.- As a self-owned business, developed personal brand & marketing to successfully garner roles in numerous Broadway and touring theatrical productions.-Managed team of agents and managers

-Developed and disseminated communications to aid the Senator in addressing the concerns of herconstituents and promoting the Senator’s key messages.-Represented the Senator at numerous events including media presentations.