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Olen 20-vuoden kokemuksella varustettu yritysstrategi ja markkinoinnin ammattilainen.Tällä hetkellä olen tekemässä kasvua EnCoHubin riveissä, mutta osa-aikaisena yrittäjänä voin auttaa myös sinua 👋Supervoimiani ovat vankka liiketoimintaymmärrys ja boksin ulkopuolelta ajattelu. Intohimonani on myynnin ja markkinoinnin yhteistyö, sillä niillä loppupeleissä kasvu punnitaan ⚖️Matkan varrella saamiani palautteita:"Kiitos upeasta työstäsi markkinointimme hyväksi, sekä sinun tuomista uusista ajatuksista kaikkeen tekemiseemme! Olet meille tärkeä ja innostava inspiraation lähde." 🩵"Iso kiitos Hale sulle jeesistä 💜✨ meni todella hienosti - Ylitettiin reippaasti viime vuoden luvut."💚 Hale on no bullshit -ihminen, joka ei hyväksy itsensä tai toisten huonoa kohtelua. Hän myös edistää hyvää kohtelua esimerkiksi kiittämällä ja onnistumisia huomioimalla sekä kahdenkeskisissä että laajemman työyhteisön keskusteluissa.💚"Aivan timanttinen tuo brand personality ja kaikki muukin sen ympäriltä. Hienosti kiteytetty, tähän on helppo samaistua ja uskoa! Oot kova osaaja Hale!"
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Head Of Marketing And CxEncohub OyJyväskylä, Fi
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Head Of Marketing & CxEncohub Oy Apr 2024 - Present
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Entrepreneur, Interim CmoMarkkinointipalveluna.Com Jul 2020 - PresentI'm an experienced marketing professional and assisted numerous growth-driven companies in achieving their growth goals. I’m intensely sales-oriented and close collaboration with sales teams is my passion. Having formerly served as a Head of Sales and a CEO business leader, I possess a deep understanding of the business drivers and commercial targets, as well as the crucial role marketing plays in lead generation and customer acquisition. -
Head Of MarketingKumura Sep 2023 - Dec 2023 -
Head Of Sales And MarketingKumura Aug 2022 - Sep 2023Strategic and operational management of sales and marketing, and developing their synergies from lead generation to sales.
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Head Of MarketingKumura Oy Dec 2020 - Aug 2022Jyvaskyla, Central Finland, FinlandKumura is one of the largest companies in Finland focusing on ICT-project management and project development. I was responsible for Kumura marketing strategy and the implementation. Through complete renewal of all marketing functions (incl. brand work, new website, digital marketing, inbound lead process and employee branding etc.) we've gained a huge growth in Kumura's turnover.
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Director, Head Of MarketingPosti Group Oyj Jan 2019 - Jul 2020Posti's marketing strategy needed rethinking as the business environment is changing radically. eCommerce is growing exponentially whereas postal services are declining rapidly. During 2019-2020 I led Posti's marketing transformation to support the growth of eCom. The first task was to build a new centralized marketing team. With the new team, we focused more on ecommerce and implemented agile marketing way of working to support the business. In addition to new working methods, we build analytics, metrics and marketing automation, implemented new content strategy, built lead processes and in-sourced marketing activities heavily by establishing an inhouse marketing function.Member of the Customer Channels leadership team.Member of Digital Commerce leadership team. -
Head Of Social MediaPosti Group Oyj Jan 2018 - Jan 2019Responsible for Posti's social media strategy and all the activities needed implementing the strategy: social media tools and platforms, measuring, content strategy, targeting etc. Member of the Customer Channels leadership team.
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Online Marketing ManagerTelia Company Sep 2016 - Dec 2017Telia B2C online shop is one of the biggest smart phone and consumer electronic webshops in Finland. As the online marketing manager my main achievement was to increase the shop's traffic volume. I created and implemented completely new tactics for performance marketing and was able to improve ROAS as much as 50%. This was done by thinking of the consumers' path as a whole digital experience. We built new customer journeys, implemented dynamic programmatic marketing, started targeting strictly instead of reaching for large audiences and completely renewed both SEM and Facebook advertising accounts. -
Business Development ManagerTeliasonera Oct 2012 - Sep 2016FinlandIn this position I was developing TeliaSonera Finland's social media customer experience. During this period the incoming SoMe customer messages (tickets) increased by 10x, but we were still able to increase NPS while reducing answering times. This was done by both implementing new tools and developing the team processes. I also took part in developing digital concepts, inboud marketing, online sales planning etc.
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Online Marketing StrategistFlowhouse Oy Mar 2011 - Oct 2012Strategic and tactic planning of Internet marketing campaigns. Consulting and coaching businesses in planning and implementing digital media strategies. -
Growth Marketing Strategist & Coach, PartnerAava & Bang Oy Apr 2009 - Apr 2011As a growth marketing strategist in Aava & Bang my goal was to create and implement growth marketing strategies for growth driven companies. From small family businesses to large listed companies. My job was done both in digital and traditional channels and it included lot's of consulting & coaching. -
Ceo, Founding PartnerMainostoimisto Aava & Bang Oy May 2005 - Apr 2009Aava & Bang was established by me and Mr. Mikko Kalliola in 2005 (now creative director in A&B). During the four years I was in charge, the company to be an employer for ca. 10 marketing and advertising professionals. As CEO and marketing strategist I was responsible for both our own growth, as well as growth of our customers.
Hale Okkonen Skills
Hale Okkonen Education Details
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Marketing, Organisational Communications And Pr -
Erasmus Student
Frequently Asked Questions about Hale Okkonen
What company does Hale Okkonen work for?
Hale Okkonen works for Encohub Oy
What is Hale Okkonen's role at the current company?
Hale Okkonen's current role is Head of marketing and CX.
What is Hale Okkonen's email address?
Hale Okkonen's email address is ha****@****era.com
What is Hale Okkonen's direct phone number?
Hale Okkonen's direct phone number is 0*****
What schools did Hale Okkonen attend?
Hale Okkonen attended University Of Jyväskylä, Universidad De Granada.
What skills is Hale Okkonen known for?
Hale Okkonen has skills like Social Media, Marketing Communications, Digital Marketing, Social Media Marketing, Online Marketing, Entrepreneurship, Strategy, Social Networking, Social Media Consulting, Digital Strategy, E Business, Business Development.
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