Haley Johnston Email & Phone Number

Richmond, Va, Us

Richmond, Va, Us

Richmond, Virginia, United States

• Director of marketing for River's Edge, a branch of Susquehanna International Group and leading surplus lines insurance brokerage and managing general agent licensed in all 50 states.• Leading the selection, management, and setup of trade show activities to drive brand exposure and engage key industry stakeholders.• Creating compelling client case studies and contributing to the development of proposals and presentations that highlight our services and value proposition.• Planning, executing, and managing a variety of games of chance for buyers, enhancing the client experience at events and activations.• Writing, editing, and proofreading press releases to ensure accurate and consistent brand messaging.• Overseeing the planning and execution of events, projects, and marketing campaigns that align with organizational goals.• Managing and optimizing social media presence to grow brand awareness and foster client relationships.• Implementing SEO strategies to improve online visibility and drive targeted web traffic.• Fostering strong relationships with clients, maintaining open communication to understand their needs and delivering tailored marketing solutions.

Charlottesville, Virginia, United States

• Directed the development and implementation of social media strategies for the Body Positive team by crafting compelling short- and long- form content for website and social media pages to enhance engagement and visibility.• Designed impactful marketing materials for upcoming events and research initiatives to drive attendance and participation, increasing event attendance by up to 1166% and nearly tripling social media engagement on certain posts.

Columbus, Ohio, United States

• Achieved a 60% repeat customer rate by producing and retouching high-quality portraits.• Designed personalized websites to showcase clients’ businesses, boosting their online bookings by up to 250%.

Columbus, Ohio, United States

• Wrote and optimized communication materials to support the development and launch of a community outreach program, effectively engaging eight local businesses and four homeless shelters.• Secured weekly donations of food, cosmetics, and school supplies worth approximately $1000.

• Managed a team while leading sales initiatives, resulting in a 33% increase in fiscal growth compared to the previous year, achieving the highest gross revenue, volume sold, and fiscal growth in the territory.• Orchestrated the most successful launch in the district through store-generated events and pre-sell incentives.

• Coordinated administrative support across all aspects of patient care for new and established clients.• Managed insurance claim preparation and processing through electronic submission or paper transmittal.• Conducted thorough reviews of records to ensure completeness, accuracy, and compliance with regulations.

Greater New York City Area

• Increased clients’ social media and website visibility by 142% on average and boosted engagement by up to 130%.• Conducted regular web metrics analysis using Sprout Social to optimize content strategy and track performance.• Curated distinctive personal brands and edited video content for commercials and reels using Final Cut Pro.

Greater New York City Area

• Reviewed and analyzed over fifty screenplays for prospective studio, network, streamer, and production company consideration, producing detailed reports on script strengths, weaknesses, and commercial viability.• Orchestrated successful execution of ten major industry events, managing venue coordination, vendor relationships, and attendee communications to meet organizational goals.• Tracked and documented expenditures, creating detailed expense reports that optimized resource allocation and informed strategic financial decisions.

Greater New York City Area

• Wrote federal and state grant proposals to receive funding from government agencies.• Secured over $10,000 in investor capital to fund upcoming projects, primarily by contacting high-donating members of nonprofits with messaging aligned with the films.• Supported on-set production operations by proactively identifying and communicating issues to ensure efficient problem-solving during filming.

Greater New York City Area

• Negotiated B2B transactions totaling approximately $50,000, securing goods and services in exchange for promotional opportunities during industry events or in final motion pictures.• Coordinated talent outreach by scouting, engaging, and collaborating with industry professionals, ensuring smooth communication during casting and contracting processes.• Oversaw the creation and maintenance of electronic press kits (EPKs), showcasing project highlights and promoting media engagement through multimedia content and targeted distribution strategies.• Wrote federal and state grant proposals, emphasizing project impact, sustainability, and alignment with funding criteria.

Greater New York City Area

• Orchestrated cross-functional calendars using iCal, Keynote, and Excel, ensuring seamless scheduling and coordination across various departments or individuals.• Strategically managed and curated content for Instagram, Facebook, and Twitter social media accounts.• Developed and maintained electronic press kits for Reiner's acting career and environmental activism initiatives, showcasing achievements and promoting media coverage effectively.• Facilitated communication with publications that interviewed or cited Reiner, ensuring accurate portrayal and appropriate use of images.