Haley Johnston

Haley Johnston Email and Phone Number

Marketing Specialist @ Susquehanna International Group
Richmond, VA, US
Haley Johnston's Location
Richmond, Virginia, United States, United States
About Haley Johnston

I am a marketing and communications professional with a decade of experience in driving strategic growth through content creation, social media marketing, and client relations. Currently serving as the Marketing Director at River's Edge with Susquehanna International Group, I lead initiatives in trade show management, targeted marketing campaigns, and client engagement. My expertise spans across content development, SEO, social media management, event planning, and creating compelling client case studies and proposals. I am passionate about using data-driven insights to shape marketing strategies that not only support business objectives but also foster lasting relationships with clients. As a recent graduate of the University of Virginia with a degree in English and a 3.92 GPA, I leverage my strong analytical and communication skills to contribute to high-impact decision-making and drive measurable success.

Haley Johnston's Current Company Details
Susquehanna International Group

Susquehanna International Group

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Marketing Specialist
Richmond, VA, US
Haley Johnston Work Experience Details
  • Susquehanna International Group
    Marketing Specialist
    Susquehanna International Group
    Richmond, Va, Us
  • Susquehanna International Group
    Marketing Specialist
    Susquehanna International Group Nov 2024 - Present
    Richmond, Virginia, United States
    • Director of marketing for River's Edge, a branch of Susquehanna International Group and leading surplus lines insurance brokerage and managing general agent licensed in all 50 states.• Leading the selection, management, and setup of trade show activities to drive brand exposure and engage key industry stakeholders.• Creating compelling client case studies and contributing to the development of proposals and presentations that highlight our services and value proposition.• Planning, executing, and managing a variety of games of chance for buyers, enhancing the client experience at events and activations.• Writing, editing, and proofreading press releases to ensure accurate and consistent brand messaging.• Overseeing the planning and execution of events, projects, and marketing campaigns that align with organizational goals.• Managing and optimizing social media presence to grow brand awareness and foster client relationships.• Implementing SEO strategies to improve online visibility and drive targeted web traffic.• Fostering strong relationships with clients, maintaining open communication to understand their needs and delivering tailored marketing solutions.
  • Maxine Platzer Lynn Women'S Center At The University Of Virginia
    Digital Media Intern
    Maxine Platzer Lynn Women'S Center At The University Of Virginia Aug 2023 - May 2024
    Charlottesville, Virginia, United States
    • Directed the development and implementation of social media strategies for the Body Positive team by crafting compelling short- and long- form content for website and social media pages to enhance engagement and visibility.• Designed impactful marketing materials for upcoming events and research initiatives to drive attendance and participation, increasing event attendance by up to 1166% and nearly tripling social media engagement on certain posts.
  • Haley Albright Photography
    Photographer
    Haley Albright Photography Sep 2019 - May 2024
    Columbus, Ohio, United States
    • Achieved a 60% repeat customer rate by producing and retouching high-quality portraits.• Designed personalized websites to showcase clients’ businesses, boosting their online bookings by up to 250%.
  • Worthington Resource Rescue
    Co-Founder & Partner
    Worthington Resource Rescue Jan 2021 - Aug 2022
    Columbus, Ohio, United States
    • Wrote and optimized communication materials to support the development and launch of a community outreach program, effectively engaging eight local businesses and four homeless shelters.• Secured weekly donations of food, cosmetics, and school supplies worth approximately $1000.
  • Clinique
    Sales Manager
    Clinique Apr 2019 - May 2020
    • Managed a team while leading sales initiatives, resulting in a 33% increase in fiscal growth compared to the previous year, achieving the highest gross revenue, volume sold, and fiscal growth in the territory.• Orchestrated the most successful launch in the district through store-generated events and pre-sell incentives.
  • Kathleen Lange, M.Ed.
    Administrative Assistant
    Kathleen Lange, M.Ed. Aug 2018 - Mar 2019
    • Coordinated administrative support across all aspects of patient care for new and established clients.• Managed insurance claim preparation and processing through electronic submission or paper transmittal.• Conducted thorough reviews of records to ensure completeness, accuracy, and compliance with regulations.
  • The Blonde With The Smile
    Creative Assistant
    The Blonde With The Smile Sep 2016 - Jun 2018
    Greater New York City Area
    • Increased clients’ social media and website visibility by 142% on average and boosted engagement by up to 130%.• Conducted regular web metrics analysis using Sprout Social to optimize content strategy and track performance.• Curated distinctive personal brands and edited video content for commercials and reels using Final Cut Pro.
  • Lchen Productions
    Communications Intern
    Lchen Productions Sep 2015 - Aug 2016
    Greater New York City Area
    • Reviewed and analyzed over fifty screenplays for prospective studio, network, streamer, and production company consideration, producing detailed reports on script strengths, weaknesses, and commercial viability.• Orchestrated successful execution of ten major industry events, managing venue coordination, vendor relationships, and attendee communications to meet organizational goals.• Tracked and documented expenditures, creating detailed expense reports that optimized resource allocation and informed strategic financial decisions.
  • Aka Productions
    Assistant Producer
    Aka Productions May 2015 - Sep 2015
    Greater New York City Area
    • Wrote federal and state grant proposals to receive funding from government agencies.• Secured over $10,000 in investor capital to fund upcoming projects, primarily by contacting high-donating members of nonprofits with messaging aligned with the films.• Supported on-set production operations by proactively identifying and communicating issues to ensure efficient problem-solving during filming.
  • Broad Street Pictures
    Marketing And Communications Intern
    Broad Street Pictures Sep 2014 - Aug 2015
    Greater New York City Area
    • Negotiated B2B transactions totaling approximately $50,000, securing goods and services in exchange for promotional opportunities during industry events or in final motion pictures.• Coordinated talent outreach by scouting, engaging, and collaborating with industry professionals, ensuring smooth communication during casting and contracting processes.• Oversaw the creation and maintenance of electronic press kits (EPKs), showcasing project highlights and promoting media engagement through multimedia content and targeted distribution strategies.• Wrote federal and state grant proposals, emphasizing project impact, sustainability, and alignment with funding criteria.
  • Alysia Reiner
    Personal Assistant
    Alysia Reiner Sep 2014 - May 2015
    Greater New York City Area
    • Orchestrated cross-functional calendars using iCal, Keynote, and Excel, ensuring seamless scheduling and coordination across various departments or individuals.• Strategically managed and curated content for Instagram, Facebook, and Twitter social media accounts.• Developed and maintained electronic press kits for Reiner's acting career and environmental activism initiatives, showcasing achievements and promoting media coverage effectively.• Facilitated communication with publications that interviewed or cited Reiner, ensuring accurate portrayal and appropriate use of images.

Haley Johnston Education Details

Frequently Asked Questions about Haley Johnston

What company does Haley Johnston work for?

Haley Johnston works for Susquehanna International Group

What is Haley Johnston's role at the current company?

Haley Johnston's current role is Marketing Specialist.

What schools did Haley Johnston attend?

Haley Johnston attended University Of Virginia.

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