Dedicated, results-oriented music industry professional with over a decade of experience in traditional and digital marketing, and a proven track record of creative digital strategy, audience building, driving revenue growth, and fostering strategic partnerships. Adept at collaborating with cross-functional teams and delivering results for artists and labels.

Digital Marketing Director:• Create, optimize, manage and analyze digital ads and campaigns to maximize sales, streaming, engagement, and fan growth• Analyze data and KPI on various platforms including Linkfire, Facebook/Instagram Insights, YouTube Analytics, Next Big Sound, Chartmetric, and Spotify/Apple Music for Artists• Define artist target audiences using digital tools and knowledge of the music landscape• Devise creative ad content: production and/or editing of banners and video assets (lyric videos, teasers and trailers)• Formulate strategic media plans for optimal performance, allocating budget across ad platforms to achieve best results • Conduct audience building, fan engagement, and data capture campaigns for all label artists: Spotify follow campaigns, implementation of remarketing pixels, Facebook Messenger marketing, email marketing, and social media• Manage social media/online strategy and D2C marketing for album release campaigns from pre-order to post-release• Optimize artist websites and DSP accounts (Spotify for Artists, Apple for Artists)• Act as point of contact for distributors (The Orchard, PIAS) and DSPs for digital strategy; develop relationships with key digital partners and DSP editors, label managers, and marketing teams• Maintain awareness of new opportunities, technologies, platforms, strategies and trends in the digital realm to incorporate into campaigns• Interface with web designers to conceptualize label and artist websites and splash pages Project Manager:Key projects: Joey Alexander, Deva Mahal, Donny McCaslin, Mark Guiliana • Create marketing plans, developing a strategy to best reach both current fans and potential new fans for the US and international markets. • Oversee the execution of public relations campaigns • Act as point of contact with management, artist and all external contractors (ie radio, press teams) • Manage budget and strategic allocation of funds for album campaigns

• Created comprehensive marketing plans and development strategies • Coordinate all business meetings, studio recording sessions, live studio videos; guided the development of artist branding and image• Conceptualize and edit videos • Acted as first point of contact for everything related to artists' music careers. • Planned and managed social media management and fan acquisition campaigns

- Event Coordination: Music video shoots; release parties; live shows.- Contractor relations: Integral involvement with contractors (ie radio/video promoters): first point of contact; assisted in initial planning stages; followed up as necessary to discuss plan progression.- Project Management: developed marketing plans; assisted in creating a consistent image for artist; assessment or creation of all materials (ie promotional materials, press package); researched performance opportunities, secured artist performances at clubs, festivals, fashion shows etc; artist development; coordinating artist schedule.-Website Management: Worked with web designer to design and create artist/label websites. Managed updating of all website content via Surreal CMS.- Social Network Management: Managed social networking sites including Facebook, Twitter, Myspace, Youtube, and ReverbNation etc.- Online Marketing/Promotion: Discovering and staying on top of new, cost-effective means of marketing and promotion in the digital realm (ie Jango/Grooveshark, Remix Competitions, cover song studio sessions for Youtube, etc.); building email list and creating weekly artist newsletters; online PR, including targeting blogs and e-zines for features and interviews.- A&R: Advised on selection of singles; hands-on involvement with every step of the recording process including recording and mixing; assessed viability of possible new artists; sought new producers and assessing track submissions.- Conceptual design of artist and label websites.

§ Updated headlines, stories, features, pictures music and notes on the intranet common room homepage§ Created new user accounts for Globe access

§ Assist three product managers and marketing team with promotional projects for several artists including: Jamie Cullum, The Puppini Sisters, Teddy Thompson, Elvis Costello§ Reported directly to head of A&R§ Book recording studios and rehearsal halls for Universal Music artists, negotiating best price in closest proximity to required area.§ Establish relationships among management and suppliers; negotiate prices