Ridecell is a Transportation Technology Company specializing in carsharing, ridesharing, fixed route and autonomous mobility solutions. My career trajectory since joining Ridecell has accelerated rapidly, from operations to product management in less than two years My previous years of experience in operations with other transportation firms has allowed me to acquire a unique perspective, which makes my analysis and input very valuable during the development and implementation of our products. When I’m talking to operational teams around the globe, they can tell I’ve been where they are, working on the ground in operations. I know the customer’s pain points, and I also know all our products and the technology that goes into them. As Product Manager, I handle all the aspects of product organization and completion, but because of my customer experience background, I also engage closely with the customers, helping them stay focused on their vision. Some of my responsibilities:✔ Lead in the creation and execution of projects to implement and expand service scope and features globally✔ Determine scope of projects, advocating for resources and encouraging a phased approach to maximize flexibility and progress✔ Coordinate across teams to achieve cooperation among sales, customer success, and engineering departments✔ Prioritize, organize, and manage development projects as well as track and measure the progress and health of projects and program implementations✔ Build the case for new market penetration and product development based on analysis of business value, priorities, resources and the evolving needs of the industryWhen I was in operations, I solved issues by utilizing people and schedules. Now I can solve issues by utilizing the development of technology and processes, and on a much larger scale, affecting the quality of life of many people. That’s very satisfying.

Because of my proven skills as a Customer Success Advocate combined with my experience in operations, I went to Germany to grow our presence in the European market, help to launch our flagship app, and hire and train our European team. I brought with me expert product knowledge and traveled throughout Europe, spreading the Ridecell message. At the same time, I interviewed and trained our European team, acting as product expert on sales calls and mentoring them on how to best present our product. Major successes include:✔ Coordination of localization, testing, and deployment of Ridecell’s new flagship app✔ Acting Launch Manager for the largest commercial launch in company history – my role was absolutely critical, coordinating localization, testing, and deployment of a large carsharing service in a major European city using our new app – in the first months alone, the new launch received iOS highest rating for an app✔ Building and training of our European team, as well as training customers globally✔ European business development, analyzing based on value of prospects and new featuresThis experience put me in the position to be promoted to Product Manager, giving me the opportunity to build products from scratch, products that solve people’s problems.

I came to Ridecell with years of operational and customer experience expertise, which allowed me to quickly develop a deep knowledge of all product capabilities, including implementation, measuring success, and customer usage. As a product expert, I participated in pre-sales activities, product demos, platform training, and onsite testing for all product lines.As a Customer Advocate, I worked with developers and the product team to research, highlight, and prioritize high impact issues affecting customers. I was the point of communication with stakeholders regarding releases, feature requests, and technical support issues.Equally important was the ongoing development of customer data to identify trends, discover customer pain points, and make data-driven recommendations to both customers and developers on how to better serve the needs of stakeholders.To this end, I reviewed and analyzed data across all customers, analyzed key metrics to evaluate the success of new features, monitored the health of the business of our customers, and created and populated reports to assist upper management and clients in their decision-making.Because of my proven ability to handle the operational side as well as customer needs, sales, and analysis, I was tapped for the job of building our team in Germany and spreading the Ridecell vision across Europe.

WeDriveU is a Transportation Logistics Company specializing in commuter mobility solutions, meetings & events services, and B2C chauffeured services.At WeDriveU I expanded my duties beyond customer service: handled operations, developed procedures from scratch, and created systems for analyzing customer data for new business development.Operations and Procedure Development:✔ Managed all commuter and intercampus shuttle implementations, identifying owners, deliverables, tasks and deadlines, critical path, and creation of project timelines and GANTT charts✔ Created and implemented our Business Intelligence offering with interactive data dashboards using Power BI for clients to monitor metrics such as utilization, ridership, environmental impact, and cost against budget ✔ Structured measurable and effective processes for managing client relationships and deciding on and tracking process effectiveness with actionable metrics✔ Created Business Account Management processes and materials for B2C and B2B services✔ Customized a 3,000 + customer database, segmented clients and tracked revenue in order to analyze the health of each sector of the business New Business Creation and Procedure Development:✔ Analyzed and mapped the customer journey to discover ways to improve touchpoints across all platforms of engagement✔ Created and implemented a sector-wide process governing the standard procedures used for cultivating new business – including training materials, touchpoint timelines, templates for all channels of communication, and proper coding in database✔ Designed data collection methods in order to measure, track, and analyze client trends in regard to finances, environmental impact, and transportation utilization✔ Created custom proposal content to showcase our unique value and superior solutions to our prospective clients, including Fortune 500 clients, Silicon Valley tech companies, universities, and property management/development companies

Production Transport is a Transportation Management company that designs and manages transportation programs for tradeshows and conventions nationwide.As Creative Services Manager, I created advertising campaigns and the advertisements themselves and eventually also developed business proposals. Some of my highlights:✔ Utilized Adobe Photoshop, Illustrator, and In Design to create print-ready signage, flyers, and maps for tradeshows and conventions ✔ Developed all print and digital advertisements from concept to creation, including ads seen in Trade Show Executive Magazine 2011-2012, Trade Show News Network digital 2015, and International Association of Exhibitions and Events digital weekly ads 2014-2015✔ Managed nationwide vehicle advertising program, which involved correspondence with clients, pre-production, production, installation, and removal of temporary vehicle graphics for conventions, and post-show wrap-up with ROI analysis. Over the course of five years I built over 200 programs from scratch✔ Proposal creation and pricing for 200+ proposals, including route creation, crafting custom RFP responses, final editing, and approval prior to submission