Haley Crain Email and Phone Number

- Crafted fresh, elevated and effective creative concepts, executing campaigns and promotions with strong focus on product benefit and emotional connection- Refined and upheld a consistent and unified brand image for Serta brand creative, developing design systems and style guides- Tailored creative concepts and assets to align with the consumer journey through the funnel, zeroing in -on consumer segments across the Serta portfolio of sub-brands- Designed digital campaigns including desktop and mobile banners, organic and paid social posts, carousels, reels, email, affiliate ads, Amazon, brand homepage, brand PDP, retailer optimized PDPs, and enhanced content- Developed mood boards and video storyboards for photo shoot planning- Created POP executions for brand launches and retailer derivatives, including headboards, demo boxes, and other in-store displays- Developed retailer promotion guides, meeting retailers’ needs and supporting adherence to brand standards across channels- Led Serta.com creative asset migration to Shopify platform- Led design for Serta organic social channels- Designed Serta.com homepage elements and PDPs for new product launches

Design and art direction of omnichannel brand experiences, including:- Launch concept development with attention to market research and trends- Art Direction for beauty, product, ingredient, lifestyle, and social - Graphic Design for print and digital, with consistent application of brand standards- Packaging Design using mission-aligned sustainable materials and processes- Presentation of creative to stakeholders- Production, review and approval of final art, working closely with internal teams and external vendors

- Designed digital ads, emails, ecommerce assets, social content store, window posters, CTAs, brochures, print ads, merhandising display pieces- Supported campaign concepting and photo art direction for product and beauty shoots- Managed design projects, navigated complex briefs and tight timelines, and presented work to executive leadership

- Provided proactive and efficient creative support, working closely with senior designers and creative director- Designed work for digital, print, and packaging design projects, using technical proficiency in Photoshop, InDesign and Illustrator- Learned on the go and quickly advanced to increased responsibilities and project ownership

- Supported graphic designers and production artists by handling online self-serve custom apparel orders - Prepared artwork for digital and screen printing by enhancing image quality and vectorizing artwork - Honed technical proficiencies and developed efficient workflows