Haley Davidson Email & Phone Number

Mountain View, CA, US

Milwaukee, WI, US

• Manage and provide training, mentoring, and development to the Digital Marketing Managers
• Develop the strategy and manage North America’s digital marketing program, including Search Engine Marketing (SEM), Account-Based Marketing (ABM), Social Media Marketing, and Content Marketing
• Collaborate closely with the data and analytics team
• Present research, insights, campaign performance, and recommendations to key internal stakeholdersReporting to the Director of E-Commerce, North America*Internal Marketing (In-House), B2B focused

Milwaukee, WI, US

• Effectively manage and lead Paid Search Managers
• Create goals, campaign strategies, recommended tactics, budgets, and timelines for strategic proposals
• Track, measure, and report all programs while monitoring the effectiveness of campaigns and sharing results, insights, and best practices
• Proactively work with other departments to enhance cross-marketing strategy and execution

Milwaukee, WI, US

• Responsible for generating sales from new and existing customers through the execution of core Paid Advertising programs: PPC (Search), PLA (Shopping), Display, Social, Affiliate, Amazon
• Assist in managing the daily workflow of all Paid Search programs
• Own PLA strategy and oversee product feed delivery and management (+500,000 SKUs).
• Own PPC strategy and oversee keyword strategies, ad copy testing, and bid/budget optimizations.
• Monitor and report paid search financials, budgets, and pacing to management.
• Command data analysis of key metrics to identify, recommend, and implement changes for increasing the performance of paid search programs.

Las Vegas, Nevada, US

• Plan, create and manage all web, SEM, database marketing, email, social media, and display advertising campaigns.
• Oversee cross-channel, integrated digital marketing campaigns.
• Ongoing campaign reporting, analysis, and optimization.
• Maintain and create a valuable long-term relationship with clients.
• Understanding the client’s digital marketing goals and translating them into executable strategies.
• Effectively create and deliver monthly presentations on account performance and strategy to clients.

Las Vegas, Nevada, US

• Build and manage PPC (Search), Paid Social, Display, and YouTube campaigns incorporating nuanced strategy, long-term forecasting.
• Ongoing campaign reporting, analysis, and optimization.
• Assist in the creation of Paid Media strategies and tactics and the creation of effective digital content.
• Proactively communicate to the management team regarding updates to accounts and performance.*Agency Marketing - Worked on a vast array of industries including Automobile, Education, Entertainment, Hospitality (Hotel &.

Las Vegas, NV, US

• Write site content, press releases, newsletters, and photo/video creation.
• Assists in proposal writing and presentations, including online and video.
• Pull audience and data insights with regard to planning and optimizing media buys.
• Supports the development and execution of marketing plans.
• Conduct market research to determine potential clients and customers.*Agency Marketing - Focused primarily on the Entertainment industry including, events, concerts/festivals, and shows. B2B and B2C focused