Senior Account Director
Current• Pitch, create, and manage various content, including but not limited to, press releases, media alerts, exclusive pitches, social media, website, fact sheets, boilerplates and biographies• Generate and secure broadcast, print, and internet editorial coverage for clients in desired strategic news and influencer outlets including but not limited to, PaperCity, Modern Luxury, Eater, Good Morning Texas, Texas Today, CultureMap, Dallas Morning News, CW33, DMagazine and Fort Worth Magazine.• Contribute to the development of PR strategies with objectives, strategies, and tactics that meet clients’ business needs to help reach target audience and grow brand awareness • Manage multiple clients and projects at once, including PR strategies, community outreach and engagement, media, influencer and KOL outreach, client events, and vendor management• Understand client business targets and provide appropriate and timely strategic client guidance • Develop and sustain excellent working relationships with reporters, influencers and KOLs• Prepare for and lead bi-weekly client calls for local and national clients• Curate, manage and execute a range of client events including but not limited to, grand opening events, school auctions, shopping center events, farmers markets, charity fundraisers, and curated KOL events; managing event PR, research, vendors, budgets, outreach, RSVPs, run of show, day of management, and post-event coverage • Oversee media monitoring processes and reporting for clients and create monthly coverage and PR reports• Oversee and manage social media content for specific clients using Later and Hootsuite • Develop and manage targeted paid and non-paid influencer partnerships to grow brands audience• Manage and mentor team members and interns on projects on client accounts