Haley Dougherty Email & Phone Number

San Diego, California

As a diversified business professional, I provide freelance services specializing in content creation, SEO, and customer experiences. I passionately help a variety of brands in industries including retail, financial, SaaS, legal, and more. With ten years and counting of experience, I am the dependable and creative freelance partner you’re team needs. •Marketing SEO specialist: Build and manage a team of skilled writers to create engaging content to boost internet visibility through SEO.Hire and manage team of writers Create content schedules to ensure deliverables meet deadlinesConnect brands and customers through marketing contentOversee all contentFormulate procedural documents to execute best practices for SEO and creating live contentManage products and services and make recommendations based on researchReview analytics to make appropriate strategy recommendations for digital marketing and general marketingCarry out market research Deliver unique SEO marketing content and plans for a variety of industries including Saas, finance, retail brands, attorney practices, etc.Manage client relationships including surveys for feedback and implementing changes•Outcome achieved: Delivered thousands of blogs while driving customer conversion online for a variety of companies

San Diego, California, United States

•Department manager: Create and manage a vehicle acquisition center including:Negotiate pricing and terms for vehicle purchases, service providers, etc.Hire and manage a team of administrative employees and buyersResolve customer conflicts Create efficient process flows via Visio, Excel, and Vauto to manage lead and inventory processes with minimal error and maximum efficiency Inspect vehicles Implement best practices for internal and external agreementsAnalyze and bid inventory based on market trends and values Develop inventory strategies based on market trendsManage leads, including generating organic leads and training staff on working inbound leadsLead trainings for call center and external departments to make processes flow seamlessly and refine sales skills Create a seamless customer experience for customers via human interaction, processes, software packages, and moreCommunicate value and engage customers via email marketing, phone scripts, SMS messages, and more• Outcomes Achieved: Successfully developed an efficient buying department that purchases an average of 50-60 units per month through private party sales.

San Diego

•Sales management: Maintain a seamless auto buying service for credit union members including:Consult with customers to help them find the right vehicle for the right priceSource, present, and purchase vehicle locatesFacilitate and negotiate private party vehicle acquisitionRun market research to determine the needs of client accounts and find solutions to satisfy needsRefine and generate company processes to establish formality and improve onboarding processesDeliver personalized customer service from the first phone call to the close of the saleStrengthen and grow credit union referral relationshipsManage inventory trends and set pricing based on data Train internal and external sales staff on buying and selling proceduresFinance for new and used vehiclesCreate content for marketing campaigns and social media marketing to reengage and attract customersOrganize credit union sponsored events and fundraisersManage paid media ads i.e. Google Ads, Facebook Ads, etc.•Outcomes Achieved: Delivered hundreds of new and used vehicles to satisfied customers while driving backend and front-end revenues.

Greater San Diego Area

•Operations management: Support sales operations while managing special projects and operations.Source and facilitate the purchase of thousands of vehicles via private party and auctionNegotiate and construct purchase contracts and consignment contractsResolve conflicts with customers and suppliers Manage customer expectationsCommunicate with customers to ensure a smooth sales processCreate inventory strategies and budgets based on historical sales trends and special ordersProject management lead for internal and external projectsConsult with customers to provide creative finance solutions Execute market research to provide useful growth suggestions to the controller•Outcome achieved: Successfully purchased and sold thousands of vehicles with quick inventory turnover while supporting day-to-day operations and achieving growth goals for the company.

Carlsbad, California

Novum Group (formerly Armstrong Financial Group) is a successful boutique executive search firm with a national following. The firm’s main focus is on recruiting Financial Advisors, RIAs and Advisory Teams in the Wealth Management space and transitioning those candidates into distinct opportunities: Traditional Wirehouse, Independent Business Ownership, RIA and Private Banking. Our current client roster reads like a Who’s Who’s of the financial industry; from the top wirehouses, to regional powerhouses, to RIA-centric independents and boutique niched firms.•Financial headhunter: Establish relationships with top financial advisors and promote the idea of converting to an independent financial practice.Source and recruit advisors via cold calling, LinkedIn, and email campaignsCreate intriguing and educational content for e-blastsConnect the right advisor with the right brokerage firm based on their book of business and needsNegotiate contracts for advisors and facilitate confidential transitionsConsult with advisors about goals to match them with their next career moveManage follow-ups, relationships, and pipeline deals • Outcome achieved: Became top producer in a short period of time, recruiting one of the largest financial teams in 2016.

San Diego, Ca

•SOP management: Create and implement SOP management procedures while ensuring all documents are properly archived.Train new hiresOversee large inventory management projectsCreate standard operating procedures and revise current documents to reflect accurate company processesSupport client auditsControl proprietary dataImplement best practices for document control management•Outcome achieved: Maintained an error-free department with dozens of successful client audits.

Master Of Business Administration - Mba, Business Administration And Management, General

Bs Business Administration - Management, Business Administration And Management, General

Associate'S Degree, Business Administration, Honors