Haley Drake Reckling Email and Phone Number

At Simon/Myers, we combine 100% left brain research with 100% right brain creativity. The result? End-to-end brand transformation that wows the head and wins the heart.Clients: Hammermill, Delta Faucet Company, Jackson Hewitt, Wintrust Mortgage, Solenis, THOR Industries

gyro is the first full-service, creative, b2b powerhouse. we are 700 minds in 17 offices acting as one. our mission is to create ideas that are humanly relevant.Clients: John Deere, Nutrien, MiTek* Participated in weekly meeting with senior leadership to discuss forecasting and health of accounts to ensure revenue projections are met, while staying on budget and timeline
* Co-lead quarterly business reviews presented to CEO on a top performing revenue account to determine account health, client satisfaction, areas of opportunity and actionable plans for growth and retentionJohn DeereConstruction & Forestry Division-Partnered with MarCom managers, Media, PR and Social teams to plan annual efforts to meet strategic and tactical objectives through mix of print, digital, (standard, rich media, data targeting), sponsorships and search. Content focused on equipment and services, including launches, promotions and presence at industry shows and events.Brand Division-Citizenship: Corporate Social Responsibility-Developed and promoted content to show Deere’s involvement in sponsorships and programs that support other mission-based initiatives in youth education, community development and the empowerment of small farmers around the globe. Stories shared via John Deere Journal, social channels, paid digital mediaBrand Portal Redesign Repositioned and redesigned a site used by employees, suppliers, agencies & dealers to access vital information about brand standards and tools, to make it more accessible and increase usability and engagement, along with a full content audit and update.Nutrien (merger of PotashCorp and Agrium, Inc)-Launched a cohesive brand story from the merger of equals: a new name, new logo and visual identity system and guidelines-Co-led the strategic planning and execution of the brand campaign launch through external advertising and internal communications for employee engagement

88 Brand Partners is a full-service branding and advertising agency that strategically builds and extends brands to create more meaningful relationships between organizations and their audiences.Clients: NorthShore University HealthSystem, Discover Financial Services, Lettuce Entertain You Restaurants, 1800Flowers, Maxwell Street FoundationResponsibilities:Partner and collaborate with clients for annual and long-term brand, marketing and media planning, by reviewing annual marketing plans and allocating budgets to strategic initiatives.Lead development and production of fully integrated marketing campaigns that involve broadcast, print, OOH, Display, DM, website development/maintenance, sponsorships and events.Participate in consumer research, applying insights to strategy recommendations for creative tests and brand evolutions.Run quarterly post-mortem meetings to identify successes and areas for improvement in process and agency/client relationship.On-board AE/AC/Interns onto client accounts, helping manage project workflow and prioritization of daily responsibilities. Manage account budgets, billing and resource allocation.

Lead client contact for day-to-day account management across various client partners. Managed numerous campaigns and initiatives, as well as production schedules and media deadlines to ensure deliverables were achieved. Developed scopes of work, estimates, project initiation and creative briefs. Worked closely with strategy department and creative team to ensure client objectives and expectations met. Oversaw two account service summer internship programs, working to train and mentor young industry professionals.

Clients: Seminole CasinosResponsibilities: Primary client contact for 4 high-volume, heavy production accounts with a focus on awareness, loyalty and driving traffic. Projects and campaigns included broadcast, out-of-home, print, direct mail, collateral and digital. Handled financial responsibilities including developing estimates, managing budgets, hours reports, vendor and production invoices.

Shared primary day-to-day client contact role. Lead weekly project status meetings with clients. Developed comprehensive project timelines and agendas for internal team members to meet aggressive deadlines on a daily and monthly basis. Helped train and supervise four Account Coordinators and three agency interns.

Managed project timelines to ensure daily and weekly deliverables and media deadlines were met. Facilitated project workflow by sharing client direction/feedback to internal creative team.

Assisted writing promotional proposals and radio copy for station promotions; attended various promotion events and aided in execution from start to finish.

Lead campus launch of Qlique (geography-based social media site). Recruited, organized and communicated responsibilities to Campus Managers on tactics to raise awareness and maintained budget for promotional executions.

Organized, prepared and executed promotional events throughout the city and suburbs, interacting with various staff, clients, event promoters and listeners. Brainstormed cross-promotional events with the marketing department for station events, CBS initiatives and client business.