Haley Irwin Email & Phone Number

New York, Ny, Us

New York, Ny, Us

In my role, I serve as a senior product manager, where I lead in developing and executing digital experiences for various global strategic initiatives. I collaborate with cross-functional teams to ensure our digital projects are aligned to overarching business objectives and ensure clear communication with global stakeholders. My focus is on crafting digital experiences that simplify the investment decision-making process for our clients, making it more intuitive and user-friendly.

New York, Ny, Us

I led the development of digital properties that drove customer loyalty and marketing technology innovation across more than 385 Crunch Fitness franchise and signature locations. My leadership in this area was pivotal in enhancing customer engagement and providing innovative solutions to meet the evolving needs of the fitness industry.

New York, Ny, Us

I created and implemented lifecycle marketing and data management strategies within the CRM system, Hubspot. My role involved managing the user experience development for both applications and websites. Collaborating across multiple teams, I enhanced marketing performance by integrating various perspectives and expertise. Additionally, I refined our reporting and performance analytics to provide more accurate and insightful data, aiding in the decision-making process and strategy adjustments.

Charleston, South Carolina, Us

My responsibilities included overseeing B2B communication and campaign management, as well as creating Hubspot workflows, sequences, and templates. I was involved in B2B content marketing, formulating a digital marketing strategy, and optimizing our CRM. Additionally, I worked on improving website functionality, search engine optimization (SEO), newsletters, and the management of paid social media.

Houston, Texas, Us

During my time with DEFINE Dubai, I developed and implemented local strategies for the international brand, authored and published bi-weekly SEO-friendly blog content, and oversaw paid search campaigns on Google, Facebook, and Instagram. I pioneered influencer marketing with monthly in-studio events, crafted weekly email campaigns with newly introduced segmentation, and led a small team on monthly in-studio marketing campaigns. These efforts were instrumental in DEFINE body & mind being named ‘2017 FAVORITE FITNESS CLUB’.During my time with the company, DEFINE body & mind achieved the honor of ‘2017 FAVORITE FITNESS CLUB’.

Miami, Florida, Us

I developed and implemented local strategies for an international brand, produced email marketing and press releases for various events, and led a small team on in-studio marketing and community pop-up initiatives. I managed influencer marketing and created opportunities for instructors, and collaborated with local brands to foster a strong community around Barry’s in Dubai.

New York, Us

I helped launch the second franchise location in Dubai. There, I was responsible for creating the Instagram content grid, capturing photos, and creating digital content. I also served as an instructor in NYC and Dubai from 2012 to 2014.