Haley Fairclough Email & Phone Number

Toronto, Ontario, Canada

• Act as a key player in strategic direction, product positioning, and value proposition development, operating as a partner with the Associate Director of Marketing (ADM).• Provide peer coaching and/or mentorship as needed to other Marketing Managers.• Support the ADM as the primary marketing function representative in partner meetings to provide value, expertise, and understanding.• Lead and collaborate on company and/or departmental initiatives outside of my portfolio.

Toronto, Ontario, Canada

• Oversee day-to-day management of marketing campaigns in SEO, paid media, social media, and content to drive quality lead generation for online graduate programs. • Collaborate with cross-functional teams to accomplish quarterly marketing plans and maximize campaign performance.• Monitor and analyze marketing performance to ensure goals are met.• Collaborate with stakeholders to develop plans that foster down-funnel lead progression toward enrollment.

#IamRemarkable is an initiative empowering women and underrepresented groups to speak openly about their accomplishments in the workplace and beyond, thereby breaking modesty norms and glass ceilings.As a facilitator my role involves hosting workshops and being an ambassador for #IamRemarkable within my personal and professional networks.To learn more and join the initiative visit: g.co/IamRemarkable

• Design digital marketing strategies for clients ranging from low budget $5,000/month product launches to $350,000/year long-term brand initiatives. • Sustain and build client relationships from campaign launch to completion.• Lead digital marketing team in adopting practices to consistently maintain campaign performance above benchmarks even throughout economic challenges in 2020-2021.• Create and present webinars on trending digital marketing topics to educate clients and generate new business by establishing the agency as thought leaders.

• Audit team work for campaigns executed across Canada to ensure quality and accuracy.• Research keywords and trends to make campaign budget suggestions, use keyword research to implement Search Engine Marketing campaigns. • Set up and configure accounts for Google Analytics, Google Ads, Facebook/Instagram, Pinterest, Waze, Spotify and Pelmorex EngageFront.• Consistently monitor and optimize all digital marketing campaigns and campaign reporting.• Supervise the department and resolve any delays or issues.• Screen and interview potential talent, train and integrate new staff.

• Managed a high volume of internal and client requests across five company divisions. • Assisted with managing client relations, managing ad campaigns, and reporting.• Wrote ad copy, advised on creative best practices, and coordinated execution of social media management campaigns.

• Managed social media channels.• Created and maintained social media calendars for multiple platforms.• Managed workflow for new projects across multiple departments, meeting deadlines and requirements.

• Process client requests for print and online marketing• Edit and proof read all media to meet quality standards• Successfully coordinate with multiple departments to ensure completion of projects around hard deadlines• Social Media Management – Plan and schedule social content for multiple platforms including; Facebook, Twitter, Google+, Instagram• Coordinate and motivate sales staff on social media sales• Prepare billing spreadsheets and calculate monthly rates• Handle various administration duties• Maintain and update all website content• Write and create articles for blog content

Sydney, New South Wales, Australia

• Compounded medication solutions to specific treatments, dosages, strengths, forms and flavours.• Calculated dosages and creating formulas for special customer requests.• Upheld procedures pertaining to a sterile pharmacy and to actively ensure standards and in-house policies are maintained.• Cleaned, ordering stock, monitored stock levels, and reported to the lab manager.• Input patient information into a centralized system and issued repeats.

Brampton, Ontario, Canada

• Provided reference services to clients by utilizing automated library systems, databases and Internet resources on a variety of subjects.• Acting person in charge, in charge of opening and closing branch.• Maintenance of branch collections and floor displays.• Children and youth services representative for the branch; planning and running programs for children and youth, maintenance of children’s materials and resources for the branch, communicating new policies and programs to branch staff.• Performed software instruction/training to the public relating to the use of library catalogue, E-readers, websites, E-mail and other software related problems and questions.

Brampton, Ontario, Canada

• Carried out circulation routines using established procedures.• Assisted customers in using library systems, equipment, and simple searches.• Processed customer financial transactions, responsible for the safekeeping of money received for cash drawer and the prompt accounting and transfer of funds.• Assisted customers with registration, account and billing related queries and the library process.• Assisted customers with library systems and technology including the Bibliotheca Self Check Out and Automated Book Sorter.

Brampton, Ontario, Canada

• Shelved library materials according to established procedures. • Maintained order of shelves.• Retrieved requested materials for holds.• Worked effectively as a part of a team.• Assisted customers with finding materials, answer questions and redirect when required.

Mississauga, Ontario, Canada

• Contacted students to assist them through student loan applications.• Assisted students in resolving discrepancies with forms and documents.• Updated and processed loans.• Maintained productivity and accuracy standards.• Utilized multiple computer programs at once.

Brampton, Ontario, Canada

• Responsible for cash transactions and other forms of payment.• Promoted merchandise to customers and prepared orders.• Provided assistance as an usher and ensured customer satisfaction and comfort.• Demonstrated ability to work under pressure.• Trained new employees.