Haley Fairclough Email & Phone Number

Toronto, Ontario, Canada

• Act as a key player in strategic direction, product positioning, and value proposition development, operating as a partner with the Associate Director of Marketing (ADM).
• Provide peer coaching and/or mentorship as needed to other Marketing Managers.
• Support the ADM as the primary marketing function representative in partner meetings to provide value, expertise, and understanding.
• Lead and collaborate on company and/or departmental initiatives outside of my portfolio.

Toronto, Ontario, Canada

• Oversee day-to-day management of marketing campaigns in SEO, paid media, social media, and content to drive quality lead generation for online graduate programs.
• Collaborate with cross-functional teams to accomplish quarterly marketing plans and maximize campaign performance.
• Monitor and analyze marketing performance to ensure goals are met.
• Collaborate with stakeholders to develop plans that foster down-funnel lead progression toward enrollment.

#IamRemarkable is an initiative empowering women and underrepresented groups to speak openly about their accomplishments in the workplace and beyond, thereby breaking modesty norms and glass ceilings.As a facilitator my role involves hosting workshops and being an ambassador for #IamRemarkable within my personal and professional networks.To learn more and.

• Design digital marketing strategies for clients ranging from low budget $5,000/month product launches to $350,000/year long-term brand initiatives.
• Sustain and build client relationships from campaign launch to completion.
• Lead digital marketing team in adopting practices to consistently maintain campaign performance above benchmarks even throughout economic challenges in 2020-2021.
• Create and present webinars on trending digital marketing topics to educate clients and generate new business by establishing the agency as thought leaders.

• Audit team work for campaigns executed across Canada to ensure quality and accuracy.
• Research keywords and trends to make campaign budget suggestions, use keyword research to implement Search Engine Marketing campaigns.
• Set up and configure accounts for Google Analytics, Google Ads, Facebook/Instagram, Pinterest, Waze, Spotify and Pelmorex EngageFront.
• Consistently monitor and optimize all digital marketing campaigns and campaign reporting.
• Supervise the department and resolve any delays or issues.
• Screen and interview potential talent, train and integrate new staff.

• Managed a high volume of internal and client requests across five company divisions.
• Assisted with managing client relations, managing ad campaigns, and reporting.
• Wrote ad copy, advised on creative best practices, and coordinated execution of social media management campaigns.

• Managed social media channels.
• Created and maintained social media calendars for multiple platforms.
• Managed workflow for new projects across multiple departments, meeting deadlines and requirements.

• Process client requests for print and online marketing
• Edit and proof read all media to meet quality standards
• Successfully coordinate with multiple departments to ensure completion of projects around hard deadlines
• Social Media Management – Plan and schedule social content for multiple platforms including; Facebook, Twitter, Google+, Instagram
• Coordinate and motivate sales staff on social media sales
• Prepare billing spreadsheets and calculate monthly rates

Sydney, New South Wales, Australia

• Compounded medication solutions to specific treatments, dosages, strengths, forms and flavours.
• Calculated dosages and creating formulas for special customer requests.
• Upheld procedures pertaining to a sterile pharmacy and to actively ensure standards and in-house policies are maintained.
• Cleaned, ordering stock, monitored stock levels, and reported to the lab manager.
• Input patient information into a centralized system and issued repeats.

Brampton, Ontario, Canada

• Provided reference services to clients by utilizing automated library systems, databases and Internet resources on a variety of subjects.
• Acting person in charge, in charge of opening and closing branch.
• Maintenance of branch collections and floor displays.
• Children and youth services representative for the branch; planning and running programs for children and youth, maintenance of children’s materials and resources for the branch, communicating new policies and programs.
• Performed software instruction/training to the public relating to the use of library catalogue, E-readers, websites, E-mail and other software related problems and questions.

Brampton, Ontario, Canada

• Carried out circulation routines using established procedures.
• Assisted customers in using library systems, equipment, and simple searches.
• Processed customer financial transactions, responsible for the safekeeping of money received for cash drawer and the prompt accounting and transfer of funds.
• Assisted customers with registration, account and billing related queries and the library process.
• Assisted customers with library systems and technology including the Bibliotheca Self Check Out and Automated Book Sorter.

Brampton, Ontario, Canada

• Shelved library materials according to established procedures.
• Maintained order of shelves.
• Retrieved requested materials for holds.
• Worked effectively as a part of a team.
• Assisted customers with finding materials, answer questions and redirect when required.

Mississauga, Ontario, Canada

• Contacted students to assist them through student loan applications.
• Assisted students in resolving discrepancies with forms and documents.
• Updated and processed loans.
• Maintained productivity and accuracy standards.
• Utilized multiple computer programs at once.

Brampton, Ontario, Canada

• Responsible for cash transactions and other forms of payment.
• Promoted merchandise to customers and prepared orders.
• Provided assistance as an usher and ensured customer satisfaction and comfort.
• Demonstrated ability to work under pressure.
• Trained new employees.