Haley Goodwin Email & Phone Number

• Provided marketing insights across a suite of products
• Engaged Product Managers and other key stakeholders on new product development
• Analyzed lost sales data and provided insights into areas for improvement
• Worked with the Director of Marketing on key messaging and product/sales battle cards
• Managed updates in SFDC and worked on sales incentive programs

Toronto, Ontario, Canada

• Collected data on end-users, competitors, VCs, marketplace and pharma partners
• Identified market trends and developed innovative marketing strategies
• Analyzed and interpreted data to make recommendations on business development planning
• Understood business objectives, used online market research and database findings to develop and implement best practices
• Consolidated information into actionable insights, reports and presentations

Toronto, Canada Area

• New Business USA department
• Reviewed life insurance claims and made recommendations on approvals, denials and amendments
• Trained and mentored 4 new summer associates; oversaw all on-boarding to ensure smooth transition into role
• Worked closely with brokers to ensure superior client support for rule-based inquiries

Toronto, Canada Area

• New Business USA Department
• Evaluated broker submissions to ensure 100% adherence to corporate rules and regulations
• Created daily task checklist to ensure timely completion of critical duties through job-splitting
• Used CRM and other internal databases to communicate with external stakeholders and generate acceptance and declination letters for claims

Master Of Management Of Innovation, Business

Completed an accelerated 1 year professional master’s degree in business targeted towards students who have completed a science.

Honors Bachelor Of Science, Genetics

Completed a 4 year bachelor degree in life sciences with focus on genetics and biotechnology. Courses of note: - Special topics in.