Virtual Event Producer

A Los Angeles based, visionary production company. The Sequoia Productions team produces, manages, and directs a broad range of events from corporate conferences to high profile events such as The Oscars® Governors Ball and the Primetime Emmy® Awards Governors Ball. haley@sequoiaprod.comwww.sequoiaprod.com

• Lead Clothier and contact for more than 50% of client base (5,000+) with $2 million in total store sales• Implemented referral initiatives and new membership programs with strategic outreach, in-store lead generation, member referrals, and brand awareness in the market• Began working in startup phase, one of the first five employees – many different roles during growth phases• Conduct daily communication with manufacturing partners in China to oversee production (ordering fabrics from mills, handling garment design conflicts, coordinating shipping, handling delay issues)• Manage front office operations for boutique retail specialist including store layout and visual merchandising initiatives• Manage staff scheduling and coordinate daily client appointments• Develop and improve the workflow and processes to accommodate business growth throughout numerous internal team changes and transitions• Train new employees, control petty cash, send invoicing, manage tailor shop and showroom inventory• Handle the processing and receiving of garments in store, as well as shipping of client orders• Drive sales revenue by organizing and coordinating group designs: wedding and office parties• Create and maintain programs to increase sales with pre-designed garments for member base • Initiated a transition from fully Client-facing sales to an online model for custom garments that allowed for increase in sales• Proactively work from home, days off, and after hours to allow for a seamless customer experience and accommodate business growth, specifically through numerous internal team changes and transitions

Responsible for leading self and others while, educating guests on fabric, features, fit, function and design intent of products. Speak authentically about Lululemon culture and community through my own experiences, inform guests of upcoming events and community resources available to them. Plan and coordinate events for the community.

· Day-of, on-site coordination of private events held in the Chicago Cultural Center · Oversee Event on facility side, contact for clients and liaison between client and Cultural Center · Close working relationship with catering, floral, lighting, and décor companies

· Create proposals for future clientele based on analysis of clients needs and budget · Work closely with sales staff, kitchen, and service department to produce weddings, and other events, from start to finish · Responsible for creating sales orders, timelines, floor plans (Meeting Matrix) and selecting menu options · Order equipment, lighting, linens and other ancillary items from rental companies · Manage and execute events on site, collaborate with clients and other vendors · Run/organize multiple events on daily basis · Introduce clients to the catering process though Tastings and mock-displays · Implement and monitor all aspects of client events from concept development to production

· Manage staff scheduling, creating timesheets, communicating with staff on daily basis, contacting staffing agencies · Handle petty cash, answering phones, inventory uniforms, update phone lists · Produce Event packs, distribute event summaries, generate production agendas

· Assist with event scheduling, timeline and last minute details on day-of at ceremony and reception · Bring together final set-up, take care of brides requests and needs, as well as any additional issues that arise

Delivery, pick-up, creation and assembly of floral arrangements and equipment· Assisted with organization, running errands, managing daily shop activities

Event Specialist August 2005 October 2006Something Fabulous Event Design & Invitation Studio; · Assisted with event preparation and execution for: Detroit's International Auto Show events, MTV's Super Sweet 16, St.John's Hospital Ground Breaking ceremonies, trade shows, weddings· Print production for client orders (created, printed, and assembled invitations, table cards, place cards)· Provided customer service with follow-up responsibilities· Placed inventory orders (event materials and store products), pricing, store organization, window displays, opened and closedthe store

· Assisted with set up for Zandra Rhodes: a lifelong love affair with textiles exhibition · Contributed to promotion and marketing for FTM, press releases