Work to shape APT’s corporate messaging with an understanding of the key business decisions that prospective clients across industries face on a daily basis, with a focus on Hospitality & Travel, Automotive, and Specialty Retail.

CEB is the leading member-based advisory company. By combining the best practices of thousands of member companies with advanced research methodologies and human capital analytics, CEB equips senior leaders and their teams with insight and actionable solutions to transform operations. This distinctive approach, pioneered by CEB, enables executives to harness peer perspectives and tap into breakthrough innovation without costly consulting or reinvention. The CEB member network includes more than 16,000 executives and the majority of top companies globally. Tasked with understanding evolving business terrains and effectively articulating CEB's value proposition to prospective membersCreated my own sales territory by researching the corporate strategy role within organizations and qualifying 300+ senior contacts in that functionScheduled introductory sales calls with 18 corporate strategy executives at $1B+ firms by pitching the value CEB providesImproved CEB recruiting materials by redesigning their layout and making content more relevant with a team of fellow interns

Organized & collated office marketing mailings Maintained multiple MSOA mailing lists through data entryConducted research to find prospective customers and added them to mailing lists