Haley Keck Email & Phone Number

• Conceptualized and produced graphic designs for emails, e-commerce website elements, social media, digital ads, sales tools, store signage, internal marketing, and packaging using various Adobe tools (Illustrator, Photoshop, Lightroom, InDesign, XD, and After Effects).• Strategized creative execution to create a consistent brand voice across all deliverable assets and reviewed KPIs with the Senior Marketing Manager to track effectiveness and adjuststrategies accordingly.• Conducted market research and proposed solutions for tailoring marketing assets and user experience toward a target audience.• Collaborated with the Social Media Manager to stay on top of trends and create a cohesive brand identity across all social media platforms.• Captured and edited lifestyle and product photography for marketing materials across all platforms. Coordinated photoshoots with contractors, including: a production manager, lighting specialist, set stylist, and model agencies.• Took initiative on streamlining the product photography process by setting up an in-home studio, resulting in reduced costs and quicker turnaround, without compromising on quality.

Orlando, Florida Area

Orlando, Florida Area

• Acted as the faculty selected Student Creative Director to lead a team of fellowstudent graphic designers on projects tasked by a faculty advisor and UCF Marketing.• Projects include bus wraps, sticker sheets, event advertisements, and printedbrochures.• Organized weekly meetings to discuss project status and provide critique on designs.

University Of Central Florida

• Collaborated daily with a team of graphic designers to create graphics, illustrations,and promotional materials for the various agencies within the Office of StudentInvolvement.• Communicated with other designers and staff, during weekly meetings, to givefeedback on designs before sending them to the appropriate agency.• Utilized the Creative Q to manage multiple projects and meet time sensitive deadlines.• Led the design and execution for a mural highlighting the different agencies withinthe Office of Student Involvement at UCF.

Worked with Pharmacist on duty to manage patient’s profiles and monitor patientcompliance. Assisted in tracking and maintaining the pharmacy’s perpetual inventory.

Orlando, Florida Area

Supervised and trained employees, while being responsible for preserving the qualityof inventoried goods.

Bachelor’S Degree, Graphic Design

Associate’S Degree, 3.0