Bao Linh Tran Nguyen H. Email & Phone Number

Consulting successful branding communications strategy in brand growth, branded tiers, and porfolio expansion:- Launched first branded tier banking project in Vietnam by creating 100% authentic opinion leaders to show authentic empathy for Gen Z, trebling client’s target 2023- Making bancassurance approachable and uncomplicated by gamifying financial quiz, series of uncertainty-overcome scenarios & edutainment about product explanation, measured by 2000+ engagements in the first month launchClient: Techcombank, Abbott, Mamamy

Consulting successful marketing communications strategy in sale growth, digital availability, and community establishment:- Winning back motorbike brand as a key client for the company by establishing the first Large Displacement Motorbike online community, contributing 30% company total revenue in 2021- Consulting new product by implementing client-agency process in 6 months, collaborating in new key product creation that against market saturation of Japanese FMCG brandClient: Honda, KAO, Ajinomoto

- Liaising with clients to identify specific business problems- Providing a clearly defined brief that contains concise information about category, consumer, culture, company- Co-ordinated with related teams to do pre/post-project research- Localizing emotional framework from DDB global by implementing for Unilever brands in Vietnam, bringing competitive edge to DDB Vietnam & Tribal- Client: Lipton, Walls, Sunsilk, Morinaga, Nutifood, Ninjavan, M-150

Vietnam

- Being the most requested content writer by diversifying writing styles for social campaigns & branded fanpage, recognized by X-Men, Cao Minh Bespoke, Vinamilk clients- Leading social campaigns by managing from A to Z from planning, booking, to report, generating averagely over 400,000 engagements, approx. 1 mil. views, and 5 mil. unique reaches in 4 weeks of social campaign Client: Suzuki, Unicharm, Marico, Cao Minh Bespoke, Rohto

Vietnam

- Developed content strategy - Conducted operation of digital communications projects and ensured committed KPIs- Developed detailed content in every users' touch points (Facebook content, KOLs content, social discussion, forum topic, etc.) - Liaised and worked with third parties (Monitoring tools & social tracking parties, Celebs, KOLs, post office, etc.) in terms of briefing, contract, payment and managementClient: Suzuki, Unicharm, Marico, Heineken, Cao Minh Bespoke

Hcmc - Vietnam

- Performed admin and secretarial works for the general director.- Liaising with clients to collect information, analysing and preparing memorandum for clients.- Assisted consultants in different topics in corporate and investment law as well as the law on disputes civil affairs.

Hcmc -Vietnam

- Saigontale is a business about designs of iPhone cases. We create pattern of doodles then print on various materials of cases.- It is an online shop using Facebook and Instagram as primary platforms of business.

Hcmc

Administrating and creating the content for project on Facebook and website of Today’s Voice Project.Planning and arranging the activities weekly and monthly.

Master Of Arts - Ma

Activities and Societies: FAU x Erlangen Model United Nations Standards of Decision-making across Culture - Elite Master's program.

Bachelor Of Laws (Ll.B.), Advanced Program

Literature