Haley Maccosham Email & Phone Number

Vancouver, British Columbia, Canada

• Head marketing strategy and initiatives for all CG wealth advisors across Canada (~150), with an emphasis on martech stack, media relations, website development, content creation, SEO/SEM, paid campaigns, lead generation, events and relationship management• Partner with advisors to understand their growth objectives and bring together internal and external teams (wealth planning, financial experts, creative agencies) to execute these goals • Lead a team of 3 professionals marketers with the support of 4 graphic designers

Vancouver, British Columbia, Canada

Canada's leading independent investment management firm with ~$100 billion AUA globally.• Create and execute custom marketing plans for CG’s top wealth advisors to grow NNA and share-of-wallet (AUA ~$300 million - $2 billion)• Strategize and advise on enterprise digital initiatives: client portal, WealthIQ client quiz, CG Direct investing, Power BI advisor dashboard, Conquest financial planning• Enhance and build martech stack: Salesforce sales & marketing cloud, Typeform, Iconic, Bombbomb, Canva, Seismic, Asana, Vimeo, AI• Launched industry-leading advisor websites across Canada• Lead website strategy, new features and UX enhancements with an emphasis on lead generation• Rebranded to CG Wealth Management on a global scale with a team of 11 within one year from ideation• Execute high-luxury incentive trips for President & Chairman Advisors on-site (Tokyo, Lisbon, Miami, New Orleans)• Assisted with organization and execution of "National Business Conference", hosting all CG advisors from across Canada for a 3-day growth conference in Toronto• Report to COO and CXO

Vancouver, British Columbia, Canada

• Reported to one President's wealth advisor and within a couple months began working for 2 more based off initial success• Executed marketing campaigns aimed at identifying potential accredited investors and growing share of wallet from existing clients • Developed a brand theme and sales materials around ESG investment portfolio and local sustainable private placements

Vancouver, British Columbia, Canada

Value- and growth-focused boutique hedge fund for UHNW investors.• Freelance business development and marketing

Vancouver, Canada Area

High-end jewellery retailer from designers around the world. Hill's family brand.• Prepared for e-commerce launch• Social media content creation and management• Graphic design and marketing strategy for print, web and social• Analytic analysis and reporting for social media and e-commerce• Photograph/film original content • Online and offline experience innovation• Cause We Care charity support

High-end women's fashion retailer. Hill's family brand.• Prepared for e-commerce launch• Managed digital merchandising and site maintenance • Social media content creation and management• Graphic design and marketing strategy for print, web and social• Analytic analysis and reporting for social media and e-commerce• Photograph/film original content • Online and offline experience innovation

Vancouver, Canada Area

Media travel expert and agency owner.• Brand management of Claire Newell and Travel Best Bets• Digital marketing • Social media strategy and execution • Coordination of digital, print, TV, and radio advertisements and campaigns • Graphic design and copywriting for print, web, social and email campaigns• Management of client media campaigns and spokesperson contracts• Two website redesigns, maintenance and ongoing innovation• Promotion and organization of recruitment events

Vancouver, Canada Area

• Research/writing of articles and TV News scripts• Coordination of digital and TV News advertisements and campaigns • Graphic design and marketing strategy for print, web, social and email • Management of client media campaigns and spokesperson contracts• Two website redesigns, maintenance and ongoing innovation• E-commerce sales and fulfillment• Organization of client and recruitment events• Social media lead and innovation

Montreal, Canada Area

Curated vintage ecommerce site and brand.• Source and rework vintage clothing and accessories for online resale• Website design and maintenance• Buying, digital marketing, online merchandising, campaigns, photography and social media

Montreal, Canada Area

Boutique womenswear fashion label.• Photo editing and graphic design• Copywriting and product descriptions• Pop-up store planning and execution • Overall studio assistance

Montreal, Canada Area

Boutique women's jewellery label.• Found and contacted influencers for product placements and press coverage• Interviews and photoshoots of local entrepreneurs for blog content• Growth of Instagram engagement and email subscribers

Montreal, Canada Area

Vintage retailer & dead-stock fashion label.• Plan, style and photograph high quality photos for website and blog content • Steam and organize vintage clothing on set • Build product pages for e-commerce website • Photograph, edit and caption Instagram posts and plan long term feed

Vancouver, British Columbia, Canada

High-end jewellery retailer from designers around the world. Hill's family brand.• Created relationships with frequent clients while meeting and exceeding sales goals • Reported popular trends and common inquiries to buying team• Organized and tagged new inventory, store transfers and returns• Ongoing during University breaks

Vancouver, Canada Area

Designer resale and luxury consignment retailer.• Styled and assisted photoshoots• Photographed and directed product photoshoots • Provided e-commerce support: writing product descriptions, online merchandising, SEO strategies, social media and more

Montreal, Canada Area

• Sourced and designed clothing for shoots for Folkr, Nakid and C-Heads Magazine • Provided overall photoshoot assistance

Professional Mba

Bachelor'S Degree, Economics And Communications

High School