Haley Maccosham Email & Phone Number

Vancouver, British Columbia, Canada

• Head marketing strategy and initiatives for all CG wealth advisors across Canada (~150), with an emphasis on martech stack, media relations, website development, content creation, SEO/SEM, paid campaigns, lead.
• Partner with advisors to understand their growth objectives and bring together internal and external teams (wealth planning, financial experts, creative agencies) to execute these goals
• Lead a team of 3 professionals marketers with the support of 4 graphic designers

Vancouver, British Columbia, Canada

• Canada's leading independent investment management firm with ~$100 billion AUA globally.
• Create and execute custom marketing plans for CG’s top wealth advisors to grow NNA and share-of-wallet (AUA ~$300 million - $2 billion)
• Strategize and advise on enterprise digital initiatives: client portal, WealthIQ client quiz, CG Direct investing, Power BI advisor dashboard, Conquest financial planning
• Enhance and build martech stack: Salesforce sales & marketing cloud, Typeform, Iconic, Bombbomb, Canva, Seismic, Asana, Vimeo, AI
• Launched industry-leading advisor websites across Canada
• Lead website strategy, new features and UX enhancements with an emphasis on lead generation

Vancouver, British Columbia, Canada

• Reported to one President's wealth advisor and within a couple months began working for 2 more based off initial success
• Executed marketing campaigns aimed at identifying potential accredited investors and growing share of wallet from existing clients
• Developed a brand theme and sales materials around ESG investment portfolio and local sustainable private placements

Vancouver, British Columbia, Canada

• Value- and growth-focused boutique hedge fund for UHNW investors.
• Freelance business development and marketing

Vancouver, Canada Area

• High-end jewellery retailer from designers around the world. Hill's family brand.
• Prepared for e-commerce launch
• Social media content creation and management
• Graphic design and marketing strategy for print, web and social
• Analytic analysis and reporting for social media and e-commerce
• Photograph/film original content

• High-end women's fashion retailer. Hill's family brand.
• Prepared for e-commerce launch
• Managed digital merchandising and site maintenance
• Social media content creation and management
• Graphic design and marketing strategy for print, web and social
• Analytic analysis and reporting for social media and e-commerce

Vancouver, Canada Area

• Media travel expert and agency owner.
• Brand management of Claire Newell and Travel Best Bets
• Digital marketing
• Social media strategy and execution
• Coordination of digital, print, TV, and radio advertisements and campaigns
• Graphic design and copywriting for print, web, social and email campaigns

Vancouver, Canada Area

• Research/writing of articles and TV News scripts
• Coordination of digital and TV News advertisements and campaigns
• Graphic design and marketing strategy for print, web, social and email
• Management of client media campaigns and spokesperson contracts
• Two website redesigns, maintenance and ongoing innovation
• E-commerce sales and fulfillment

Montreal, Canada Area

• Curated vintage ecommerce site and brand.
• Source and rework vintage clothing and accessories for online resale
• Website design and maintenance
• Buying, digital marketing, online merchandising, campaigns, photography and social media

Montreal, Canada Area

• Boutique womenswear fashion label.
• Photo editing and graphic design
• Copywriting and product descriptions
• Pop-up store planning and execution
• Overall studio assistance

Montreal, Canada Area

• Boutique women's jewellery label.
• Found and contacted influencers for product placements and press coverage
• Interviews and photoshoots of local entrepreneurs for blog content
• Growth of Instagram engagement and email subscribers

Montreal, Canada Area

• Vintage retailer & dead-stock fashion label.
• Plan, style and photograph high quality photos for website and blog content
• Steam and organize vintage clothing on set
• Build product pages for e-commerce website
• Photograph, edit and caption Instagram posts and plan long term feed

Vancouver, British Columbia, Canada

• High-end jewellery retailer from designers around the world. Hill's family brand.
• Created relationships with frequent clients while meeting and exceeding sales goals
• Reported popular trends and common inquiries to buying team
• Organized and tagged new inventory, store transfers and returns
• Ongoing during University breaks

Vancouver, Canada Area

• Designer resale and luxury consignment retailer.
• Styled and assisted photoshoots
• Photographed and directed product photoshoots
• Provided e-commerce support: writing product descriptions, online merchandising, SEO strategies, social media and more

Montreal, Canada Area

• Sourced and designed clothing for shoots for Folkr, Nakid and C-Heads Magazine
• Provided overall photoshoot assistance

Professional Mba

Bachelor'S Degree, Economics And Communications

High School