Haley Melander

Haley Melander Email and Phone Number

Sales and Marketing Lead @ Twocents
New York, NY, US
Haley Melander's Location
New York, New York, United States, United States
Haley Melander's Contact Details
About Haley Melander

Haley Melander is an E-commerce veteran with a deep understanding of the digital B2C business. She has a mix of CRM, media, creative, technical, and sales knowledge with expertise in fashion, skincare, and the health and fitness industries. Haley is currently advising small to mid-size brands structure and hire for digital growth. Her past experience includes web content strategy, project management, user experience, and digital marketing.Specialties:Digital Consulting & RecruitingE-commerce Management & StrategyMobile MarketingHiring for growthWeb ProductionUXMobile App adoption & usability A/B TestingMultichannel MarketingOnline Marketing (E-mail, Affiliate, SEM, SEO)Content ManagementCustomer ExperienceInterests:Emerging digital technologies, Fashion, Photography, Fitness

Haley Melander's Current Company Details
Twocents

Twocents

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Sales and Marketing Lead
New York, NY, US
Haley Melander Work Experience Details
  • Twocents
    Sales And Marketing Lead
    Twocents
    New York, Ny, Us
    View
  • The Estée Lauder Companies Inc.
    Global E-Commerce And Crm Travel Retail
    The Estée Lauder Companies Inc. Jul 2024 - Present
    New York, Ny, Us
    Interim Executive Director for the Travel Retail division, focusing on e-commerce capabilities, database marketing, and partnership marketing in the Asia, EMEA, and American markets.
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  • The Estée Lauder Companies Inc.
    North America E-Commerce Lead (Multi-Brand)
    The Estée Lauder Companies Inc. Aug 2023 - Present
    New York, Ny, Us
    View
  • Hr | E-Commerce Consulting & Digital Recruiting
    E-Commerce Consultant And Digital Recruiting
    Hr | E-Commerce Consulting & Digital Recruiting Jul 2021 - Present
    Clients include Estée Lauder Companies, Drunk Elephant, Hairstory, Ursa Major, Bare Minerals, and Buxom.
  • Drunk Elephant
    Digital Director
    Drunk Elephant Jun 2022 - Jan 2023
    Houston, Texas, Us
    Interim Digital Director. Managed Drunkelephant.com as the digital brand flagship, and the Drunk Elephant Amazon business. Responsible for hitting sales targets and driving conversion for the U.S. website. Ensured product is well placed, stocked and allocated to Amazon.com.Managed and adjusted sales forecasts for both businesses and provided weekly and monthly insight reporting. Advised on digital best practices (for website, mobile, media, and social) to positively impact sales goals and user experience. Partnered with internal and external agencies to carry out key initiatives such as new product launches, holiday promotional strategies, and paid media campaigns.
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  • Bareminerals
    E-Commerce & Digital Marketing
    Bareminerals Jul 2021 - Mar 2022
    New York, New York , Us
    Provided Online Marketing consultation for Shiseido brands Bare Minerals and Buxom. Supported Email, Media and Affiliate marketing programs and drove CRM initiatives.
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  • Scotch & Soda
    Director Of E-Commerce, North America
    Scotch & Soda Aug 2018 - Jul 2021
    Amsterdam, Nl
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  • Equinox
    Digital Strategy & Innovation
    Equinox Jan 2017 - Jul 2018
    New York, New York, Us
    Responsible for shaping and supporting the strategic development and evaluation of digital marketing projects. Leading and executing SEO, AB testing and content management for Equinox.com and the Eqx App. Finding innovative ways to drive new customer acquisitions and elevate the member experience based on current trends and analysis.
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  • Tommy Hilfiger
    E-Commerce Director, Web Content
    Tommy Hilfiger Jul 2011 - Dec 2016
    Amsterdam, North Holland, Nl
    View
  • Tommy Hilfiger
    Web Producer
    Tommy Hilfiger Aug 2010 - Sep 2011
    Amsterdam, North Holland, Nl
    View
  • Tommy Hilfiger
    E-Commerce Marketing Manager
    Tommy Hilfiger Apr 2008 - Aug 2010
    Amsterdam, North Holland, Nl
    View
  • Charming Shoppes
    E-Commerce Marketing Manager
    Charming Shoppes Feb 2005 - Apr 2008
    Mahwah, New Jersey, Us
    View

Haley Melander Skills

E Commerce Online Marketing Web Analytics Social Media Marketing Seo Fashion Email Marketing Online Advertising User Experience Digital Strategy Omniture Google Analytics Retail Sem Advertising Affiliate Marketing User Acceptance Testing Quality Assurance

Haley Melander Education Details

  • New York University
    New York University
    Digital Media Marketing Certificate
  • Rider University
    Rider University
    Advertising

Frequently Asked Questions about Haley Melander

What company does Haley Melander work for?

Haley Melander works for Twocents

What is Haley Melander's role at the current company?

Haley Melander's current role is Sales and Marketing Lead.

What is Haley Melander's email address?

Haley Melander's email address is hm****@****als.com

What is Haley Melander's direct phone number?

Haley Melander's direct phone number is +121267*****

What schools did Haley Melander attend?

Haley Melander attended New York University, Rider University.

What are some of Haley Melander's interests?

Haley Melander has interest in Health, Digital, Fitness, Fashion.

What skills is Haley Melander known for?

Haley Melander has skills like E Commerce, Online Marketing, Web Analytics, Social Media Marketing, Seo, Fashion, Email Marketing, Online Advertising, User Experience, Digital Strategy, Omniture, Google Analytics.

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