Haley Petre Email and Phone Number

- Clients featured in Vogue, Wedding Chicks, Martha Stewart, Style Me Pretty, Wed Society, Brides of Oklahoma, Washington Wedding Day, Yahoo News, California Wedding Day, Oprah Winfrey Network, HBO, Grace Ormonde Wedding Style Magazine, Carats & Cake, Voyage LA, 405 Magazine, Hilltop Media Group- Lead comprehensive rebranding efforts, from logo redesign to complete brand overhauls, to help businesses evolve and stay competitive.- Spearhead marketing strategies and research to better understand industries and trends in the marketplace.- Implement rebranding strategies that align with client goals, transforming outdated or underperforming brands into modern, impactful identities.- Partner with businesses to develop branding, marketing collateral, and websites that meet the needs of clients' businesses and marketing objectives.- Create cohesive brand guidelines that maintain consistency across all platforms and materials, reinforcing brand identity.- Build and refine brand identities by crafting unique visual elements and messaging that resonate with target audiences.- Develop custom websites that align with the client’s brand vision, ensuring a seamless user experience and strong online presence.- Coordinate with clients to create tailored content calendars, ensuring consistent messaging and optimized social media presence.

- Buyer for Children’s Toys & Accessories- Saw over 68% growth in department - Selected and purchased product for chain of 36 stores- Increased margin through selection, category builds, industry knowledge, and market value analysis- Analyzed items by category sales and individual performance- Sought out new opportunities and growth areas through creative thought, industry knowledge, and initiative - Researched and identified trends in the marketplace

- Contributed production and technical work for products, packaging, branding, collateral, and marketing platforms.- Created product mockups and designs for future products based off of buyer feedback to be sold in stores- Completed design assignments of all packaging jobs within department - Developed a greater understanding of the product development process - Communicated with buyers and art team to ensure that all jobs were completed on time

- Buyer for classroom decoration products - Partnered with vendors to lead the largest promotional campaign in company history- Items developed were ultimately selected for a Classroom Seasonal promotion at all 930 Hobby Lobby stores in 2021- Selected and purchased product for chain of 36 stores- Researched and identified trends in the marketplace- Negotiated with vendors both domestically and internationally to secure margin requirements- Served as product developer to create and develop products and collections within a private label- Collaborated with multiple departments to meet design and customer needs

- Oversaw the conversion of files into a completely paperless environment - Company website enhancement (SEO, analytics, and traffic strategy)- Creation and design of firm's advertising pamphlets and financial representatives' websites - Ongoing maintenance and organization of cloud-based client data- Understanding client information privacy and marketing regulations - Provided assistance to financial representatives and wealth management advisors as needed

- Completed semester-long project that included setting objectives, planning the study, collecting and analyzing data, and written and oral report- Purpose of the study was to discover the motivation behind the selection of wedding venues for college-aged females

- Designed and implemented complete overhaul of website (SEO, analytics, and traffic strategy)